Nike’s iconic brand slogan “Just Do It” is well-known across the world. Following the death of George Floyd in Minneapolis, the sportswear giant has released a powerful anti-racism film with an altered slogan that tells people “Don’t Do It.”
Created by Wieden+Kennedy, the one-minute video begins with the words “For once, Don’t Do It. Don’t pretend there’s not a problem in America. Don’t turn your back on racism…”, followed by a series of powerful messages aimed to inspire change in society. Watch below.
Here’s the full transcript:
For once, Don’t Do It.
Don’t pretend there’s not a problem in America.
Don’t turn your back on racism.
Don’t accept innocent lives being taken from us.
Don’t make any more excuses.
Don’t think this doesn’t affect you.
Don’t sit back and be silent.
Don’t think you can’t be part of the change.
Let’s all be part of the change.
Adidas lends support
In a rare show of solidarity, Adidas put aside its rivalry with Nike and retweeted the video with a caption that read, “Together is how we move forward. Together is how we make change.”
Together is how we move forward.
Together is how we make change. https://t.co/U1nmvMhxB2
— adidas (at 🏡) (@adidas) May 30, 2020
— Nike (@Nike) May 30, 2020
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