People have different perspectives and viewpoints to the same situation. Based on this insight, Volkswagen Brazil came up with these clever print ads to promote the 4-zone temperature control on their cars. Click images for higher resolution.
Agency almapBBDO (Sao Paulo) won a bronze Clio for this campaign in the ‘Out of Home – Poster’ category. Can you think of more situations to add to this campaign? Share this post and voice your views in the comments below.