“Don’t Let Colors Run Out When You Need Them” – These Ink Cartridge Ads Are Hilarious

Here’s a funny campaign by Ogilvy Colombia for Ecofill Printer Cartridges that won a Gold Lion under the outdoor category at Cannes.

The 4-ad series shows different groups of people, inappropriately losing their cyan/magenta/yellow/black (CMYK) clothes with a tagline that says “Don’t let colors run out when you need them the most.” Check out the ads below.

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Funny, eye-catching and a unique advertising approach to an otherwise mundane stationery item. What do you think? Share this post and voice your views in the comments below.