To promote the new 911, Porsche has come up with a cool print + digital integration in about 50,000 copies of Fast Company’s April issue. Targeted primarily at affluent subscribers, the four-page spread includes an acetate prism with instructions for using it. Once assembled, users need to log on to 911hologram.com and place the prism upon the tablet. The 911 comes to life in a 3D holographic video that looks like something out of Tony Stark’s lab. Check it out in action below.
Over 150,000 prisms have been created, which include 100,000 glass versions that will be distributed through direct mail. The agency is Cramer-Krasselt, Chicago.
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