Ford and agency BBR Saatchi & Saatchi (Israel) created QR code-enabled interactive print ads to demonstrate the Park Assist, Adaptive Cruise Control and Power Fold features on their Explorer SUV. A three-ad campaign was released, one for each feature. To view the demo, readers needed to scan the QR code and place their phones on the highlighted area. A virtual Explorer SUV would then appear on the mobile screen and demonstrate the features using elements from the print ad. Quite cool, check it out in action below.
Yet another fine example of print + mobile integration. What do you think? Share this post and your views in the comments below.
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