Travel agency Flight Centre’s South African division has come up with a witty 5-ad campaign that uses pie charts to show popular holiday destinations. Using a combination of colors, the charts depict famous landmarks in Cairo (pyramids), Dubai (Burj Khalifa), Mauritius (beaches), Sydney (Opera House) and Vienna (Alps). The tagline at the bottom reads “Forget work” followed by the name of the destination and airfare. Check it out below.
Clever, minimal art direction. The agency is M&C Saatchi Abel, Cape Town. Share this post and voice your views in the comments below.