Even the best advertising idea can get ruined if the art direction is not spot on. The design and execution of any campaign is as important as the idea itself.
Good art direction makes the message the hero. It makes the consumer think about the product, the brand, and its benefits.
Today’s post is a compilation of the finest examples of design, illustration, typography, photography, composition, and post production in print advertising. From Cannes-winners to all-time classics, we’ve shortlisted 60 brilliant ads with incredible art direction. Check them out below.
1. Ipanema G2B Sandals by Gisele Bündchen: Splash



2. Crossword Bookstores: Lips

3. Schusev State Museum of Architecture: Saint Basil’s Cathedral

Bolshoi Theatre

4. Jeep: Husky & Camel (Two Worlds)

Bushman & Inuit

Mountain Goat & Crocodile

5. MasterCard Canada: Women’s Golf Classic

6. Australia Post: Hug

7. Principe Ketchup: Hot Dog

8. Garage Fitness Club: Cobra

Agency: McCann Erickson, Tel Aviv, Israel
9. Kapiti: Designer Ice Cream

10. Copenhagen Zoo: Snake Bus

11. SANCCOB: Illusion

12. FedEx: China-Australia

13. Mercedes Benz: Christmas Tree

14. The Times of India: The Identity of Young Chennai

15. Band-Aid: Hulk

16. ThaiHealth Promotion Foundation: Bike

17. Pedigree: A dog makes your life happier. Adopt.



18. Zoo Safari: Lion

19. French Ministry of Health: Childhood Obesity

20. Maxam Toothpaste: Roman Civilization

Agency: JWT Shanghai
Egyptian Civilization

Agency: JWT Shanghai
21. The Roy Castle Lung Cancer Foundation: Deathbed

22. Lego: The Shadow Knows




23. Dills Digestive Mints: Jet Salmon

24. FedEx: ‘Always First’ Truck

25. Penguin Audiobooks: William Shakespeare

26. MTV Networks: Black Ribbon Michael Jackson

27. Keloptic: Impressionism

28. Guinness: Phones Down

29. Plant for the planet: Factory

30. Career Junction: Grocery list

31. Philips Led Torch


32. Zwilling J. A. Henckels Knives



33. McDonald’s Breakfast: Cactus

If we had to pick three, it would be tough, but no. 1, 4, and 13 would be our favourites. What about you? Share this post and voice your views in the comments below.





