Even the best advertising idea can get ruined if the art direction is not spot on. The design and execution of any campaign is as important as the idea itself.
Good art direction makes the message the hero. It makes the consumer think about the product, the brand, and its benefits.
Today’s post is a compilation of the finest examples of design, illustration, typography, photography, composition, and post production in print advertising. From Cannes-winners to all-time classics, we’ve shortlisted 60 brilliant ads with incredible art direction. Check them out below.
1. Ipanema G2B Sandals by Gisele Bündchen: Splash
The sandals are crafted with 100% vegan-friendly materials and 99% recycled surplus.The collection also supports vital water projects in Brazil’s rainforests, Gisele’s homeland.Agency: W/Brasil, Brazil
2. Crossword Bookstores: Lips
Agency: Ogilvy & Mather, Mumbai
3. Schusev State Museum of Architecture: Saint Basil’s Cathedral
Agency: Saatchi & Saatchi Russia
Bolshoi Theatre
Agency: Saatchi & Saatchi Russia
4. Jeep: Husky & Camel (Two Worlds)
Agency: BBDO Proximity, Malaysia
Bushman & Inuit
Agency: BBDO Proximity, Malaysia
Mountain Goat & Crocodile
Agency: BBDO Proximity, Malaysia
5. MasterCard Canada: Women’s Golf Classic
Agency: MacLaren McCann, Canada
6. Australia Post: Hug
Agency: M&C Saatchi, Melbourne
7. Principe Ketchup: Hot Dog
Agency: Unknown
8. Garage Fitness Club: Cobra
“Before your back attacks you.” Agency: McCann Erickson, Tel Aviv, Israel
9. Kapiti: Designer Ice Cream
Agency: Colenso BBDO, Auckland, New Zealand
10. Copenhagen Zoo: Snake Bus
Agency: Bates Y&R, Copenhagen, Denmark
11. SANCCOB: Illusion
Agency: Bittersuite, South Africa
12. FedEx: China-Australia
Agency: DDB Brazil
13. Mercedes Benz: Christmas Tree
Agency: FCB Warsaw, Poland
14. The Times of India: The Identity of Young Chennai
Agency: JWT, Chennai, India
15. Band-Aid: Hulk
Agency: JWT Dubai, UAE
16. ThaiHealth Promotion Foundation: Bike
Agency: BBDO Bangkok, Thailand
17. Pedigree: A dog makes your life happier. Adopt.
Agency: AlmapBBDO, São Paulo, BrazilAgency: AlmapBBDO, São Paulo, BrazilAgency: AlmapBBDO, São Paulo, Brazil
18. Zoo Safari: Lion
Agency: DDB Brazil
19. French Ministry of Health: Childhood Obesity
Art & Copy: David Lesage
20. Maxam Toothpaste: Roman Civilization
“Don’t let germs settle down.” Agency: JWT Shanghai
Egyptian Civilization
“Don’t let germs settle down.” Agency: JWT Shanghai
21. The Roy Castle Lung Cancer Foundation: Deathbed
If we had to pick three, it would be tough, but no. 1, 4, and 13 would be our favourites. What about you? Share this post and voice your views in the comments below.
