McCann London has come up with an ingenious print campaign for UK travel agency Ethos Travel. The ads show what appear to be regular work calendars packed with meetings and things to do. If you zoom out or move back, the colored rows and columns form funny phrases that we usually say when we’re overloaded with work (like “f*** my life”). The tagline reads “Time to get away.” Check them out below.
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We’re seeing some brilliant campaigns in the travel category this year like the ones from CVC and Flight Centre. Share this post with an overworked friend and voice your views in the comments below. Source: DesignTAXI.