Whether you’re a beginner or a pro, designing a successful logo for your client is always a tricky task. You need to keep in mind the brand objective, the target audience, and the industry in which the company operates.
From an execution point of view, you need to ensure your logo is scalable, the colors are relevant, and the typography is spot on. A successful logo is one that is memorable, versatile, appropriate, and timeless.
As a designer, you also need to ensure you don’t fall prey to common mistakes that’ll make your work look unprofessional. Desircle has compiled a list of do’s and don’ts you should keep in mind before your next logo design project. Check them out below.
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