A good logo is one that is memorable, versatile, appropriate, and timeless. It should make a great first impression of the company, and create brand recall as the years go by.
From an execution point of view, the colors, typography, and geometry of the logo symbol should be relevant to the brand, to the target audience, and the industry in which the brand operates. A logo should also be scalable and adaptive across various mediums and devices.
Graphic designer Will Paterson has come up with a handy tutorial that shares five useful tips that will help you design effective logos. He shares some nifty tricks (like flipping the logo upside down) that you probably wouldn’t have tried before. Watch below.
00:21 – Flip and reflect logo designs
02:36 – Exaggerate negative space
04:19 – Always use geometric shapes
06:16 – Force yourself to create multiple ideas/renditions of your logo
08:06 – Change your location
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