42 Clever Logos With Hidden Meanings Inspired By Everyday Words
Istanbul-based designer Mustafa Ömerli has come up with an interesting project that features typographic logos of common words we use every day. He visually represents the meanings of the words by using symbols, negative space, or by adding geometric elements to the letters.
For example, the letter ‘k’ in the word ‘kickboxing’ looks like its landing a kick on the letter ‘i’. The letter ‘c’ in the word ‘cup’ has a coffee cup hidden in its negative space. The letter ‘o’ in the word investigation looks like a magnifying glass. Check out the best logos from the project below.
