Netherlands-based logo designer Sander has come up with an interesting project that features typographic logos (or wordmarks as he prefers to call them) of common words we use every day. He uses the negative space between the letters to create objects that visually represent the meanings of the words.
For example, the design of the word SHARP consists of a knife in the negative space between the letters R and P. The word SLOW features a snail between the letters L and O. The word EXPLODE consists of a mushroom cloud between the letters O and D.
Sander creates these wordmarks in Adobe Illustrator. He types the word using a bold sans-serif typeface such as Nimbus Sans Bold, and then looks for negative space possibilities. He uses the Pen Tool to create objects between the negative spaces, the Shape Builder Tool to combine and extract shapes, and the Direct Selection Tool to edit paths. Check out the best wordmarks from the project below.
Tips & Tricks
Our favourites: No. 1 (snake), 14 (ocean), and 15 (horse). What about you? Share this post with a designer friend and voice your views in the comments below. All images © Sander.