Close your eyes. Now think back to your first desktop computer. If you heard that iconic five-note da-da-da-daa-daa, your brain probably lit up with the word "Intel." Or maybe it's that cheery ba-da-ba-ba-baa that pulls you back to a McDonald's Happy Meal after school. These aren't just sounds; they're sonic time machines. And that, in essence, is the power of audio … [Read more...]
12 Ad Campaigns That Were So Genius, They Didn’t Even Need A Logo
In today’s world of hyper-branding, some companies are bold enough to ditch the logo entirely, and still be instantly recognizable. These aren’t just ads; they’re masterclasses in brand identity, emotional storytelling, and visual consistency. From the unmistakable golden arches to iconic red cans, these campaigns show that when your branding runs deep, a logo isn’t always … [Read more...]
24 Genius Illustrations That Use Negative Space Brilliantly
Negative space design transcends the realm of optical tricks—it serves as a sophisticated method of visual storytelling, where contrast and shape reveal hidden layers of meaning. Few artists have captured this delicate balance as masterfully as Noma Bar. His work exhibits a refined blend of simplicity, symbolism, and subtle wit, inviting viewers to pause and uncover the deeper … [Read more...]
35 Outstanding Ads That Capture Your Attention With Clever Headlines and Copywriting
At the heart of every great ad lies great writing. Words have the power to stop you mid-scroll, make you chuckle, spark an idea, or even change your mind. They don’t just sell products—they sell dreams, solutions, and possibilities. In this collection, we explore ads where the writing does the heavy lifting—where headlines cut like a scalpel and copy sings with precision. … [Read more...]
27 Brilliant Ads With Incredible Art Direction
A brilliant advertising idea can fall flat without impeccable art direction. The execution and visual design of a campaign are just as crucial as the concept itself. Great art direction puts the message center stage, compelling consumers to think about the product, the brand, and its value. In today’s post, we’ve curated a collection of outstanding print ads showcasing … [Read more...]
7 Designer Portfolios That Will Inspire You To Create Your Own
A great portfolio does more than display your work; it tells your story, makes a statement, and illustrates the transformative power of design. This is where creativity meets purpose, not just showcasing a designer's capabilities but revealing how they think, tackle challenges, and breathe life into their ideas. Curated by Basit Designs, here are seven standout portfolios … [Read more...]
30 Amazing Ads That Use Negative Space Brilliantly
In art and design, negative space refers to the area surrounding the focal subject of an image. In designs with two contrasting tones (such as black and white), the subject is often shown in a darker hue (black) while the background remains lighter (white), creating a striking silhouette. Occasionally, this is flipped, with white filling the silhouette instead (see the Coke … [Read more...]
17 Brilliant Ads With Clever Art Direction
Good art direction is the secret sauce that elevates a basic concept to an iconic visual feast that grabs the audience's attention. In the bustling world of ads, it's the fine line between the mundane and the mesmerizing. Done right, it transforms a mere ad campaign into a vivid experience, stirring emotions and weaving narratives that stick with viewers long after they've … [Read more...]
Australian Lamb Deserves “Ad of The Year” For This Commercial
In a stroke of advertising brilliance, Australian Lamb unites diverse generations with a witty and satirical campaign, sparking widespread conversation among all age groups. The centerpiece, a three-minute film titled ‘The Generation Gap,’ humorously delves into the timeless theme of generational differences. Set against a backdrop where Boomers, Millennials, and Gen Z … [Read more...]
Relive The Major Global Moments Of Our Lives In This Epic Video By Google That’s Been Viewed 350 Million Times
Google, in the last quarter-century, has grown beyond its origins as a simple search tool. It's woven into the fabric of our everyday life, influencing how we access and disseminate information. Whether it's for scholarly pursuits or daily curiosities, Google leads the charge, transforming both our cultural and technological realms. This evolution has brought the vast … [Read more...]
Heinz Came Up With A Genius Color Code Hack To Fight Ketchup Fraud
A lot of small restaurants fill their empty Heinz bottles with other ketchup brands. Heinz wanted to do something about this "ketchup fraud". First, they identified the exact Pantone code of their ketchup. Then, they added a border around their label that matched this color code. If the color of the ketchup didn't match the label, the bottle didn't have Heinz in it. If the … [Read more...]
25 Genius Ads That Will Make You Look Twice
Good advertising goes beyond just trying to sell a product. It's about telling a story that connects with people, gets them thinking, and makes them feel something meaningful. The most effective advertisements capture the essence of what matters to people. They leave a lasting impression, making brands memorable and talked about. Today’s post is a curated selection of 25 … [Read more...]
This Beautiful Chevrolet Christmas Ad Received Over 12 Million Views, With Viewers Demanding A Raise For Its Creators
Chevrolet’s holiday commercial, A Holiday to Remember, hits all the right notes—heartfelt, nostalgic, and unforgettable. Blending raw emotion with timeless themes of love, family, and memory, it beautifully captures the essence of cherished moments that resonate across generations. Spanning over five minutes, the touching narrative unfolds with a family gathering. The story … [Read more...]
Clever Ads By KFC Show How Hot & Spicy Their Chicken Is
Ogilvy Hong Kong won gold at the Cannes Lions and a wood pencil at D&AD for their KFC "Hot & Spicy" print and outdoor ads last year. Now, the agency has followed up their award-winning campaign with a new series of ads that focus on popular TV shows like Game of Thrones. The integrated campaign that includes print, OOH, and social media, features a Game of Thrones … [Read more...]
JBL Shows How Effective Their Headphones Are With These Brilliantly Art-Directed Ads
Last year, JBL China came up with an award-winning print/outdoor campaign that used 3D illustrations and negative space to show how effective their noise-cancelling headphones are. The campaign, titled "Block Out The Chaos", was created by Cheil Worldwide Hong Kong and the illustrations were created by Bangkok-based CGI studio Illusion. Now, JBL has released two new ads in … [Read more...]
26 Brilliant Ads With Incredible Art Direction And Post Production
In advertising, the magic often lies in how the message is visually delivered. A campaign can have the best creative concept, but if the art direction misses the mark, it cannot be a success. It's imperative for designers, illustrators, and art directors to ensure every visual detail works harmoniously to captivate the audience and make the ad memorable. In this article, … [Read more...]
A’ Design Award Releases Rankings Of Countries That Have Won The Most Design Titles
The World Design Rankings (WDR) have released the current ranking of countries based on the number of designers that have won the A' Design Awards. The countries are represented by the participating designer's nationality and the rankings are based on the current aggregated scores of participants between 2010 and 2017. … [Read more...]
Telecom Company Transforms Human Voices Into Unique Chocolates For Loved Ones
In the last 15 years, voice communication traffic has fallen by approximately 50%, primarily due to the impact of messaging apps. NTT Docomo, Japan's largest mobile phone operator, wanted to remind people of the emotional importance of voice communication in any relationship. … [Read more...]
29 Beautiful Color Schemes From Award-Winning Websites
Looking for color schemes for your website or UI? The design team at Visme, an online tool for creating presentations and infographics, has created a list of beautiful color schemes from websites that have been recognized by Awwwards, the world's largest web design awarding body. The list includes a wide range of color schemes - natural, earthy, contemporary, bold, elegant, … [Read more...]
Kids Build Sculptures Of Their Dream Careers In These Award-Winning Ads From LEGO
Ogilvy Bangkok came up with a series of well-crafted ads for LEGO that show kids envisioning their future careers by building sculptures of what they want to be when they grow up. … [Read more...]
How Cool Is The Art Direction In These Award-Winning Ads For JBL Headphones?
To promote JBL's noise-cancelling headphones, agency Cheil Worldwide (Hong Kong) came up with a brilliant print/outdoor campaign titled "Block Out The Chaos" that uses optical illusions to get the message across. The first ad features illustrations of two whiny kids fighting and screaming into the ears of their mother, but she has a calm expression on her face. The white … [Read more...]
These Brilliant Recipe Posters By IKEA Make Cooking Easier And Fun
When it comes to cooking, most people are hesitant to try new foods and recipes. IKEA Canada wanted to show people that getting creative in the kitchen can be deliciously simple. To inspire them, IKEA created The IKEA Easy Recipe Series - fill in the blank recipes printed with food safe ink on cooking parchment paper. … [Read more...]
The Winners Of The A’ Design Awards Have Been Announced And They’re Brilliant
The A’ Design Award & Competition have announced their list of winners for 2016-2017 and most of them are pretty damn cool. The categories included packaging, furniture, architecture, interiors, apparel and more. We've shortlisted some of our favourites below. … [Read more...]
37 Brilliant Ads That Grab Your Attention With Clever Headlines And Copywriting
"Nobody reads ads. People read what interests them. Sometimes it’s an ad.” Howard Gossage's words resonate deeply in the marketing world, capturing a fundamental truth about consumer engagement. Building on this insight, we’ve curated a collection of ads that do more than grab attention, they captivate and draw you in. Featuring examples from the Golden Age of Advertising to … [Read more...]
36 Brilliant Negative Space Illustrations By Noma Bar
Negative space design is a technique that utilizes empty or background areas of an image to form shapes and convey additional meaning, often creating a dual visual narrative. This method is a fundamental principle of minimalist design and is widely studied in graphic design education and practice. Few artists have expanded the creative possibilities of negative space as … [Read more...]
Two Students Created A Short Animation That Changed Their Lives – It Won 59 Awards And Got Them Jobs At Pixar And Disney
Short films have a unique ability to tell powerful stories in just a few minutes. Some leave audiences in awe, others bring them to tears, and a select few go on to shape the careers of their creators. For aspiring animators, getting a foot in the door at studios like Disney and Pixar is a dream come true. While many take years to land such opportunities, some manage to grab … [Read more...]
37 Amazing Ads That Use Negative Space Brilliantly
In art and design, negative space is the background space around the main object of an image. In a two-tone image (eg. black and white), the object is usually depicted in a darker color (black) than the background (white), thereby forming a silhouette. Sometimes, the tones are reversed and white is used to fill the silhouette (refer Coke examples below). When an artist carves … [Read more...]
33 Brilliant Ads With Amazing Art Direction
Even the best advertising idea can get ruined if the art direction is not spot on. The design and execution of any campaign is as important as the idea itself. Good art direction makes the message the hero. It makes the consumer think about the product, the brand, and its benefits. Today's post is a compilation of the finest examples of design, illustration, typography, … [Read more...]
Babies Show Off Their ‘Pooface’ In This Epic Pampers Ad That’ll Make You Laugh
If you find babies adorable, you're going to love this hilarious Pampers ad from Saatchi & Saatchi London. The 75-second spot shows the facial expressions of ten adorable babies in super slow motion, right when they're about to perform 'number two'. The ad was shot at 400 frames per second by film production company Great Guns and won awards for casting and editing at … [Read more...]
We’re All Guilty Of It, But This Brilliant Video Will Make You Change Your Habit
Here's a powerful PSA by Colgate that addresses a wasteful habit we're all guilty of - leaving the tap on while brushing our teeth. The 30-second spot shows a split screen between a city girl brushing her teeth while checking her phone and an impoverished girl child walking on dry, barren land. Watch the video for more. … [Read more...]
“Don’t Let Colors Run Out When You Need Them” – These Ink Cartridge Ads Are Hilarious
Here's a funny campaign by Ogilvy Colombia for Ecofill Printer Cartridges that won a Gold Lion under the outdoor category at Cannes. The 4-ad series shows different groups of people, inappropriately losing their cyan/magenta/yellow/black (CMYK) clothes with a tagline that says "Don't let colors run out when you need them the most." Check out the ads below. … [Read more...]
These Trucks Have Rear Screens That Show Oncoming Traffic So You Can Overtake Safely
In Argentina, one person dies in a traffic accident every hour. 80% of these accidents happen when people are trying to overtake, not surprising for a country with hundreds of one-lane roads. Samsung and agency Leo Burnett wanted to make a difference and came up with a brilliant initiative called 'The Safety Truck'. … [Read more...]
‘On The Rocks’ Has A Whole New Meaning With These Gorgeous Ice Cubes From Japan
Japanese whiskey maker Suntory and agency TBWA\Hakuhodo just won a Lotus at Adfest, Thailand, for this cool campaign titled 3D on the Rocks. They used blocks of ice, a CNC router chilled at -7° Celsius, and an app called Autodesk 123D to carve miniature versions of a Japanese Zen Temple, the Sphinx, the Statue of Liberty, Batman, Mario, a horse, a diamond ring, a Cannes Lion … [Read more...]
They Had No Money For Education, But This Brilliant Project Changed These People’s Lives
Labourers and blue collar workers in Dubai can get much better jobs and salaries if they learn English. But with relatively low monthly salaries and 12-hour shifts of hard labour, they neither have the money nor the time to educate themselves. SmartLife, an NGO for Dubai's labourers, wanted to help them improve their status and quality of life. They created Project Akshar … [Read more...]
60 Powerful Social Issue Ads That’ll Make You Stop And Notice
We've seen some great public service announcements recently which made us wonder - why not do a post on the best PSA campaigns in the last couple of years? We scoured the internet, filtered the not-so-great ones and came up with this list of 60 hard-hitting ads that deal with social, environmental, health and other issues. From ad school assignments to Cannes-winners, these … [Read more...]