In the latest stroke of advertising genius, Australian Lamb has bridged the ‘Generation Gap’ with a witty and satirical new campaign that has quickly become a talking point across demographics.
The commercial, aptly titled ‘The Generation Gap’, is a three-minute film that humorously tackles the age-old tale of generational differences.
Set in a world where Boomers, Millennials, and Gen Z are divided into distinct enclaves, the ad cleverly illustrates how these groups, often stuck in their own cultural echo chambers, can be united by the universal appeal of Australian lamb.
This campaign doesn’t just sell a product; it playfully navigates the nuances of generational stereotypes, reminding us that while we might differ in age, our tastes can certainly align. Watch below.
CREDITS
Client – Meat & Livestock Australia
Agency – The Monkeys, part of Accenture Song
Chief Creative Officer – Tara Ford
Creative Director – Scott Dettrick
Creative Team – Jake Ausburn & Alex Polglase
Head of Production – Penny Brown
Senior Producer – Elliot Liebermann
Production Coordinator – Emily Coleman
Production Company – Rabbit
Post-Production – The Editors
Composer – Haydn Walker
Sound Designer – Simon Kane
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