We’re All Guilty Of It, But This Brilliant Video Will Make You Change Your Habit

Here’s a powerful PSA by Colgate that addresses a wasteful habit we’re all guilty of – leaving the tap on while brushing our teeth. The 30-second spot shows a split screen between a city girl brushing her teeth while checking her phone and an impoverished girl child walking on dry, barren land. Watch the video for more.

The campaign also included these outdoor ads that won a Bronze Lion in the Corporate Image & Communication category at Cannes this year.

Simple but high on impact. The agency is Red Fuse / Y&R, New York. Share this post and your views in the comments below.