Ogilvy Hong Kong won gold at the Cannes Lions and a wood pencil at D&AD for their KFC “Hot & Spicy” print and outdoor ads last year. Now, the agency has followed up their award-winning campaign with a new series of ads that focus on popular TV shows like Game of Thrones.
The integrated campaign that includes print, OOH, and social media, features a Game of Thrones dragon spitting fire, a space explosion, a volcano, and fireworks at a concert. As before, the flames have been Photoshopped to look like pieces of KFC’s Hot & Spicy Chicken.
The campaign tagline reads “Grab yourself a bucket of fiery tasting KFC Hot & Spicy when you binge on your favourite TV shows!” Check out the ads below.
Agency: Ogilvy & Mather Hong Kong
Client: KFC Hong Kong
Chief Creative Officer: Reed Collins
Executive Creative Director: John Koay, Matthew Nisbet
Creative Director: Fung Chan, Jim Fong
Art Director: John Koay
Senior Content Designer: Alex Burton
Executive Group Director: iris Liu
Account Director: Rita Lam
Account Executive: Ervan Luk
Photographer/Illustrator: Illusion Bangkok
Excellent art direction and post production by the agency and the studio. Share this post with a designer friend (or a KFC fan) and voice your views in the comments below.