Nothing gets more embarrassing than watching a sex scene on TV with your parents around. Based on this insight, HBO has come up with this hilariously clever campaign for HBO Go, it's subscription-based streaming service that lets you watch your favourite shows on your iPhone, iPad, Apple TV, Android, Samsung, Xbox 360, Playstation 3, Chromecast, Kindle Fire and Roku. … [Read more...]
Inspirational Thai Ad Makes You Believe In The Power Of Doing Good
If you believe nice guys finish last, have a look at this brilliant ad from Thai Life Insurance that proves, on the contrary, that they win every time. Titled "Unsung Hero" this heartwarming clip has skyrocketed to the top of the viral video charts with over 6 million YouTube views, 800,000 Facebook shares and 22,000 tweets in just one week. … [Read more...]
Lurpak Butter Ad Is Probably The Most Visually Stunning Food Commercial Ever
Lurpak Butter and Wieden + Kennedy London take you on a kitchen adventure like no other in this brilliantly crafted 60-second commercial that'll leave you hungry for more (pun intended). The ad begins with the line "Tonight, as we stand on the edge of possibility, we choose the path less traveled" with Richard Strauss's Thus Spake Zarathustra (from 2001: A Space Odyssey) … [Read more...]
How 15 People With Down Syndrome Changed The Perspective Of Millions
On 9th February, a pregnant mother sent an email to CoorDown, Italy's national organization for people with Down syndrome. She had discovered that her baby was suffering from the genetic disorder and was scared regarding the child's future. With World Down Syndrome Day (21st March) around the corner, CoorDown and agency Saatchi & Saatchi took this opportunity to create this … [Read more...]
Jean-Claude Van Damme’s Epic Split For Volvo Goes Super Viral Online
Volvo's new ad featuring Jean-Claude Van Damme performing a full split between two reversing Volvo trucks has set the web ablaze with over 7 million YouTube views, half a million Facebook shares and 20,000 tweets in just 2 days! … [Read more...]
Friends Separated During Indo-Pak Partition, Reunited By Google
"Partitions divide countries, friendships find a way" is the theme of Google's emotional new ad campaign promoting unity and friendship between Indians and Pakistanis. The 5-ad campaign is lead by a 3:32 film titled Reunion that tells the story of two friends separated during the 1947 partition of India, now reunited by their grandchildren using a range of Google products like … [Read more...]
How Did Virgin Airlines Get 6 Million People To Watch A Flight Safety Video Without Stepping On A Plane?
When was the last time you actually paid attention to a pre-flight safety demonstration? Virgin America turned this typically boring instruction reel into a viral pop-culture moment — getting millions of people to watch a flight safety video without even stepping on a plane. To pull it off, the airline partnered with American director Jon M. Chu (Step Up 2, Step Up 3D) along … [Read more...]
Honda Uses Optical Illusions To Tease Your Brain In Amazing New Ad
"Let's do those things that can't be done. Like less fuel in, for more miles out." - says the voice-over in Honda's new TV ad. Traditionally, SUVs are known to be gas-guzzlers and bad for the environment. But through the "ingenuity of their engineering" Honda claims to have created a fuel efficient SUV (or CR-V as they call it) that has the best-in-class running cost and the … [Read more...]
Horror Movie Prank Shocks Coffee Shop Customers, Goes Super Viral Online
Carrie is an upcoming horror film about Carrie White, a lonely high-school girl who possesses telekinetic powers (the ability to move objects without physically touching them). She uses these powers to extract revenge on her town after being humiliated frequently by her peers. To promote the movie on ground, the marketing team came up with this scary prank inside a coffee shop … [Read more...]
Mercedes Uses Chickens To Show Magic Body Control In This Adorable Ad That’s Been Viewed 26 Million Times
The feature: The Magic Body Control suspension system on the Mercedes-Benz S-Class analyzes the road via a windshield-mounted camera and adjusts the suspension accordingly, resulting in a smoother and more stable ride. To show off this feature, the German car manufacturer came up with a brilliant television commercial that has received over 26 million views till date. The … [Read more...]
A Small Act Of Kindness Can Have A Big Impact, This Inspiring Ad Shows The Power Of Good Karma
Thailand's third-largest mobile operator True Move came up with an emotional commercial titled "Giving" that made waves across the internet with over 41 million views till date. The 3-minute commercial came into the limelight on Reddit, followed by a Gawker post with a headline that read, "This three minute commercial puts full-length Hollywood films to shame". Some … [Read more...]
LG Terrifies Job Applicants With Hilarious ‘Meteor’ Prank
To promote life-like images on the new LG 82-inch Ultra HD TV, the mischievous folks at LG Chile along with agency Grupo:Link came up with this incredible hidden-camera prank that's got over 8 million YouTube views, half-a-million Facebook shares and 20,000 Tweets within a week! … [Read more...]
Short Film Highlights Society’s Addiction To Mobile Phones, Gets 20 Million Views In 2 Weeks
Check out this 2-minute video that's creating a massive buzz online with almost 20 million YouTube views, 1 million Facebook shares and 30,000 Tweets within 2 weeks of upload. … [Read more...]
20 Years After His Death, Honda Recreates Ayrton Senna’s Legendary Suzuka Lap
After the incredible Honda Hands video that skyrocketed online last month, here's yet another brilliant campaign from the Japanese automobile manufacturer. … [Read more...]
Honda “Hands” – One Of The Coolest Ads Of Recent Times
Honda "Hands" is a tribute to the company’s innovations in the fields of automotive and technology over the past 65 years. The film begins by showing the (restless) hands of a man wearing a lab coat with a voice-over that says "So, let's see what curiosity can do". In just under 2 minutes, the 'hands' take us through 7 decades of Honda innovations, keeping the viewer … [Read more...]
Pepsi’s “Bus Levitation” Stunt Shows Magician Floating Alongside A Bus
Pepsi roped in British illusionist Dynamo for this eye-catching stunt that wowed Londoners last week. The magician seemed to be floating alongside a double decker bus, leaning his arm on the roof with his feet in mid air. … [Read more...]
This Superhydrophobic Spray Makes Any Surface Completely Waterproof
Guys, you don't have to worry about women complaining about you spilling stuff on clothes or furniture again. Pennsylvania-based Ross Nanotechnology has come up with NeverWet - a superhydrophobic (water repellant) spray that makes metal, plastic, fabric and wooden surfaces completely waterproof. … [Read more...]
IBM Creates ‘Smart’ Billboards For ‘Smarter’ Campaign
Simple, clever and memorable. Ogilvy France created these wonderful dual-purpose billboards for IBM's 'Smart Ideas For Smarter Cities' campaign. Love the call-to-action messaging on each one (refer to the image captions). Don't miss the case study video at the bottom. … [Read more...]
Beautiful Animated Video Shows The Ideology Behind Apple’s Design Philosophy
Apple used this video titled "Designed by Apple - Intention" to open the WWDC keynote last week. In it, they describe the ideology and process behind designing an Apple product. In typical Apple-esque fashion, the ad offers elegant visuals with smooth narratives which makes for a compelling watch. … [Read more...]
Photoshop Street Prank Video Gets Over 9 Million YouTube Views In 3 Days!
Adobe Photoshop's Street Retouch Prank video has skyrocketed to the top of the viral charts with over 9.2 million YouTube views and 300,000 Facebook shares within just 3 days! … [Read more...]
Heineken Negotiation – Convince Your Lady To Buy Ugly Stadium Seats And Win Tickets To The Game
Subscribers on our social media channels loved the Heineken interactive beer bottle innovation we shared a few days ago. Here's another super-cool campaign from the Dutch brewing company. … [Read more...]
Clever Marketing – Billboard Turned Into Insect Trap For Bug Spray Ad
Everyone loves spring. So do flies, mosquitoes and other annoying insects. Orphea wanted to advertise its powerful insect repellant in an effective manner and Publicis (Italy) came to the rescue. … [Read more...]
A Young Mother Raps About The Challenges Of Motherhood In This Hilarious Ad From Fiat
As per market research, the Fiat 500 is adored by the majority of the female population, specially young mothers. Keeping their target audience in mind, Fiat UK launched a new commercial for the 500L, featuring a mother of three rapping about the challenges she faces on a daily basis. It's funny, insightful and has received over 4.6 million views so far. Check it out below. … [Read more...]
Microsoft Shows How Easy It Is To Use Windows, With Clever ‘Little’ Marketing Stunt
When it comes to advertising, more often than not, it's the simple ideas that make you smile. Be it a TV commercial, an outdoor promo or an interactive ad. Here's another addition to that list. … [Read more...]
Zero Budget Marketing – Clever Billboard Concept Turned Into Buzzing Viral Video
This is one of those zero-cost viral ideas you wish you'd thought of. Miele is a German manufacturer of high-end domestic appliances. To promote the “monster suction” of their new Miele S8 vacuum cleaner, they created an online video showing a cleverly placed billboard (digitally inserted) on top of a well-known tunnel in Slovakia. They morphed the entry of the tunnel into a … [Read more...]
50 Years After Her Death, Marilyn Monroe Is The Face Of Chanel’s Sexy New Ad Campaign
What did Marilyn Monroe wear to bed? - With over 750,000 YouTube views in less than a week, Chanel's new commercial answers the question. The legendary bombshell is still helping Chanel make the big bucks 60 years after a Marie Claire interviewer asked her what she wore to bed, to which she promptly replied - "Chanel No.5" - an answer that established the classic … [Read more...]
Hilarious ‘Buyral’ Video from Toronto Ad Agency Pokes Fun At Viral Videos
A viral video....that makes fun of viral videos...has gone viral :). Toronto ad agency john st., is known for its satirical and funny experiments. Their latest upload is this super-funny video called 'BUYRAL - Professional Clicking' which claims to have found the solution to what all marketeers want from their videos - virality. Check it out. … [Read more...]
Is Red Bull’s Space Jump The Best Marketing Stunt Of All Time?
Felix Baumgartner's record shattering 24-mile (38.6 km) space jump has put the Austrian skydiver into the history books and Red Bull's Stratos event into every marketing archive on the planet. … [Read more...]
25 Jaw-dropping Images You Won’t Believe Weren’t Photoshopped. Specially Number 18.
A picture is worth a thousand words. But when Adobe released Photoshop 1.0 in Feb '90, they gave us a tool to tweak the story as and when required, turning us all into doubting Thomases everytime we came across a surreal piece of photography. To be honest, we cross-checked the authenticity of these 25 images because they seemed too crazy to be true. The conclusion? Reality is … [Read more...]
What Would You Do With Your Life If Money Didn’t Exist?
Alan Watts (1915 – 1973) was a British philosopher best known for popularizing Eastern philosophy for Western audiences. This is one of his most inspirational lectures, visually complemented by an elegant video mashup with Ludovico Einaudi's 'Divenire' playing in the background. A must watch. … [Read more...]
Fascinating Student Video Shows The Past, Present, And Future Of Our World In Just 2 Mins
Every now and then, you come across a piece of content that stops you in your tracks, not because it tries too hard, but because of how ingeniously it’s put together. Our Story In 2 Minutes is one of those pieces. Made by 19-year-old Minnesota high school student Joe Bush for a class project, the video takes you on a rapid visual journey from the birth of the universe to … [Read more...]
This Paralympics Commercial Is One Of The Most Inspiring Ads You’ve Ever Seen
Sport is the great equalizer. It recognizes no boundaries of gender, stature, or physical form. It is indifferent to your origins or the size of your bank account. Whether you run on limbs or roll on wheels, the competitive field remains open and welcoming. The only thing that sport demands is your presence and your unwavering commitment to strive for victory. It's not about … [Read more...]
Old Spice Lets You Make Music With Muscles In Brilliant Viral Campaign
Wieden+ Kennedy Portland came up with a brilliant digital campaign for Old Spice that lets you create "Muscle Music" via an interactive video featuring American actor and bodybuilder Terry Crews. The video begins with Crews shirtless in a music room wired up to a bunch of musical instruments that includes drums, guitar, saxophones, synthesizers, and a lot more. He flexes … [Read more...]
Sprite Installed A Beach Shower In The Shape Of A Giant Drink Dispenser In Rio (Video)
Talk about innovative outdoor advertising. Sprite Brazil came up with a 'Sprite Shower' in the shape of a giant drink dispenser on a Rio de Janeiro beach. Check it out in action below. … [Read more...]
This Bank Set Up An Honesty Experiment And Rewarded People In The Most Amazing Way
National Australia Bank (NAB) set up a amusing hidden camera experiment to reward honest citizens in a Melbourne Shopping Center. They purposely 'dropped' a pair of sunglasses at the entrance to check if anyone returns them to the lost-and-found booth. The good samaritans who came to return the item were filmed secretly and the crew backstage printed the person's picture with a … [Read more...]