This Paralympics Commercial Is One Of The Most Inspiring Ads You've Ever Seen

Sport is the great equalizer. It recognizes no boundaries of gender, stature, or physical form. It is indifferent to your origins or the size of your bank account. Whether you run on limbs or roll on wheels, the competitive field remains open and welcoming. The only thing that sport demands is your presence and your unwavering commitment to strive for victory.

It’s not about the body you have; it’s about the spirit you bring to the game. Sport is only concerned with your willingness to participate and the effort you exert in the pursuit of triumph. In the arena of sport, all that matters is the heart you invest and the determination with which you compete.

Samsung and agency 72andSunny Amsterdam came up with a brilliant 90-second ad for the Paralympic games that will inspire you to overcome the odds, no matter what the circumstances. Watch below.

CREDITS
Agency: 72andSunny Amsterdam
Executive Creative Director: Carlo Cavallone
Executive Creative Director: Bryan Rowles
Copywriter: Carlo Cavallone
Designer: Bryan Rowles
Copywriter: Emiliano Trieveiler
Designer: Patric Franz
Director: Henry-Alex Rubin
Production Company: Smuggler
Brand Director: Judson Whigham
Brand Manager: Rebeccah Lowe
Senior Business Affairs: Madelon Pol
Film Producer: Fiona Plumstead
Production Director: Maria Perez
Production Company: Smuggler
Director: Henry-Alex Rubin
EP: Chris Barrett
Line Producer: Ray Leakey
Director of Photography: Ken Seng
Offline Editing: Marshall Street Editors
Editor: Patric Ryan
Editor: Elena De Palma
Offline Producer: S.J. O’Mara
Online Edit: Moving Picture Company