Everyone loves spring. So do flies, mosquitoes and other annoying insects. Orphea wanted to advertise its powerful insect repellant in an effective manner and Publicis (Italy) came to the rescue.
They created a billboard ad that doubled up as a giant insect trap by applying transparent glue in the shape of a jet spray. Over time, mosquitoes and flies got trapped and made the shape visible. Orphea claims to have caught over 230,000 bugs with this clever stunt. Check out this nicely made case study video for more: