Zero Budget Marketing – Clever Billboard Concept Turned Into Buzzing Viral Video

This is one of those zero-cost viral ideas you wish you’d thought of. Miele is a German manufacturer of high-end domestic appliances. To promote the “monster suction” of their new Miele S8 vacuum cleaner, they created an online video showing a cleverly placed billboard (digitally inserted) on top of a well-known tunnel in Slovakia. They morphed the entry of the tunnel into a pipe of the Miele S8 with cars and trucks entering (or being “sucked”) into the tunnel thereby creating an illusion of a great outdoor ad. Check it out below.

The video went viral with viewers praising the idea and discussing wether it was real or not. What’s interesting to note is how the zero-cost idea effectively communicated the benefit of the product. Mayer/McCann Erickson is the agency behind this campaign.

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