Zero Budget, No Agency, 110 Million Views – This Is One Of The Most Viral Ads Of All Time

If you think you need a big budget or a big agency to create a great ad, think again.

A video mashup by Animals Australia titled “People Being Awesome” has received over 110 million views, 2.4 million Facebook shares, and 988,000 likes till date.

What makes it even more interesting is the fact that Animals Australia has no dedicated marketing team. This video was put together by a few in-house employees one evening at the end of a work day. Watch below.

A wise man once said: “You can’t create viral content. It’s up to the people to decide what’s worth sharing.” Seen a better example of zero-budget marketing?

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