In just 10 days, a video mashup by Animals Australia titled “People being awesome” has received over 89.6 million views, 1.9 million Facebook shares and 760,000 likes. What makes it even more interesting is the fact that Animals Australia has no dedicated marketing team and this video was created in-house by employees who stayed back after work. Check it out below.
A wise man once said: “You can’t create viral content. It’s up to the people to decide what’s worth sharing.” Seen a better example of zero-budget marketing this year? Share this post and your views in the comments below.
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