Every agency has that one client from hell. The one who monopolizes your time, frustrates the entire staff, and makes unreasonable demands. If you’ve got more than one, you probably spend three out of four weekends in office. If we apply the Pareto principle (or 80:20 rule) to the agency-client relationship, 80% of an agency’s resources are utilized in managing 20% of its clients.
Two things are crucial here:
1. If these difficult clients don’t generate majority of the revenue, you need to start diverting your resources to the ones who do.
2. If the difficult ones happen to be your highest billing clients, here are a few useful tips to help you identify and manage them effectively.
Hope this helps. Which type of client(s) do you come across the most? How do you handle them? Share this post and voice your views in the comments below.