Press ‘R’ And This Incredibly Brilliant Honda Ad Switches To A Parallel Storyline

Honda and Wieden + Kennedy London have come up with an interactive dual-story video for the Civic and it’s sportier version, the Civic Type R. Titled “The Other Side”, the film tells the tale of an ordinary guy who leads an intriguing double life. The original video featuring the Civic switches to a parallel storyline featuring the Type R when you press and hold ‘R’ on the keyboard. Directed by Daniel Wolfe, the films have been meticulously edited to sync seamlessly with each other. This is interactive advertising/filmmaking at its best. Check it out below.

 Update  The interactive video is no longer live. You can watch the demos below.

Cannes Lions

The campaign won a Gold Lion in the ‘Interactive Video’ category at Cannes 2015. Here’s the video case study presented by Wieden+Kennedy:

Take a bow, Honda and W+K. Seen a cooler digital campaign recently? Share this post and voice your views in the comments below.