Such a simple idea. Such a powerful impact. UNICEF and agency Daehong Communications in Seoul, Korea, came up with these special donation boxes called Roly-polies that resulted in a significant increase in donations by analogously showing people the benefits of their contribution.
The Roly-poly represents a child who needs help. It lies down on the ground in the beginning. Once people start donating, the weight of the coins at the bottom makes it stand up. These donation boxes use the same laws of physics as the Roly Poly dolls, also known as round-bottom or tilting dolls.
Just 10 of these Roly-polies resulted in over 10,000 donations across Seoul. The idea attracted a lot of attention online and social media was abuzz with images and conversations about UNICEF’s latest invention. Watch the video below to know more.
Super stuff by UNICEF and Daehong Communications. It’s a classic example of how design innovation can influence people and lead to positive results for the brand. Share this post and your feedback in the comments below.