Ever wondered why your McDonald’s burger never looks as juicy as the one in the ads? What about hotels that look fabulous in pictures but not quite as much once you’re there? It’s all about perception vs deception when it comes to advertising. Product photography is as crucial as any other factor in increasing sales – be it clothing, food, hospitality or the technology industry. So how do they make everything look so…gorgeous? This intriguing infographic answers the question and more.
How McDonald’s fakes their food:
Hope Bagozzi, Director of Marketing at McDonald’s Canada, takes you through the product shoot of a McDonald’s burger and the visual enhancement techniques they use to make it look better than it actually is.
Photo manipulation in showbiz:
Did you know – most celebrities have on-staff retouch artists who airbrush EVERY image that is released of them. Sarah Dussault from Diet.com investigates celebrity Photoshop makeovers and more in this video below.
And of course…
Who can forget this Cannes-winning Dove commercial from 2006? Just about sums it all up.
Have you ever been misled by an ad? Ever bought something purely on the basis of how amazing it looks in a magazine/website, only to be disappointed later? Share this post and your views in the comments below.