American outdoor product company The North Face came up with an incredible marketing stunt called “Never Stop Exploring” in a temporary store in Korea.
Unsuspecting customers were in for a shock when the floor below them started to retract, forcing them to climb onto a wall filled with rock climbing holds. A North Face jacket then appeared from the ceiling and a display in front informed the customers of their task – they had 30 seconds to jump from the wall, grab the jacket in midair and land safely on the foamed floor (that crept up after the previous floor retracted). If they could do the task successfully, the jacket was theirs.
Watch below to see what happened.
Innored (Seoul) is the agency involved. The campaign looks good but we have a few questions. What about legal issues in case someone gets hurt or isn’t that enthusiastic about participating? What if there was an overweight man/woman instead of these fit-looking youngsters? With over 2.3 million views in 15 days, the video’s definitely a viral hit.
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