Roadshow Films, the Australian distributor for Into the Storm, installed a 64-inch plasma screen in Sydney’s Chinatown that looks like a conventional movie poster in the first go. But when the weather gets breezy the augmented reality kicks in and a realistic storm can be seen through the panel with a tornado flipping cars, buildings catching fire and devastation all across the street. Check it out in action below.
Grand Visual is the digital agency behind the installation. While the use of augmented reality in advertising is nothing new, it often makes for an engaging experience when executed well. Seen a cooler movie promotion of late? Share this post and your views in the comments below.
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