In art and design, negative space is the background space around and between the subject of an image. For example, in a picture of a palm tree against the sky, the shape of the tree is the positive space. The sky and the space between the branches and leaves is the negative space. Negative space can be used creatively to form compelling visuals that have dual or hidden … [Read more...]
Search Results for: creative logos
50 Incredibly Creative Logos With Hidden Meanings
Looking for some logo design inspiration? Here are 50 ingenious examples that carry dual meanings in their design. The hidden symbols explain either the nature of the business or are a clever visual representation of its name. The symbolism is obvious in some cases but skillfully subtle in most. All in all, the designers behind these logos seem to have nailed the art … [Read more...]
31 Useful Design Techniques For Creative Two-Letter Logos
Two-letter logos are one of the most popular logo styles in the world. They're memorable because they use the brand's initials to form a unique symbol. When executed properly, a two-letter logo conveys power, luxury, style, and exclusivity. Some of the world's most well-known brands like General Motors, Volkswagen, Hewlett-Packard, General Electric, LG, Warner Bros., Louis … [Read more...]
Why Most Brand Logos Look The Same Nowadays
Minimalism is a major trend in logo design nowadays with most brands stripping their logos down to a simple wordmark in a sans-serif typeface. These minimal, type-only logos look clean and are legible across all devices and screens, from mobile phones to smart watches. But have we reached a point where the personalities and characteristics of one logo are indistinguishable … [Read more...]
I’ve Been Designing Logos With Hidden Meanings Every Day For 5 Years, How Do You Like My Work?
Indian graphic designer Gary Dimi Pohty has undertaken a design challenge titled "One logo a day" in which he creates logos with hidden meanings on an almost daily basis. At the moment, he is on day 2012, which is roughly 5 years and 5 months! Gary's logos are based on common, everyday words and fictitious brands or films. He uses symbolism, negative space, and geometric … [Read more...]
32 Brilliant Logos With Hidden Meanings
Looking for some logo design inspiration? Here are 32 brilliant examples with dual and hidden meanings, also known as visual double-entendres. In most cases, the hidden symbols are a visual representation of the brand name, and in others, they explain the nature of the business. Clever typography, negative space, and visual symbolism are some of the design techniques used to … [Read more...]
30 Creative Wordmarks That Use Negative Space Brilliantly
Netherlands-based logo designer Sander has come up with an interesting project that features typographic logos (or wordmarks as he prefers to call them) of common words we use every day. He uses the negative space between the letters to create objects that visually represent the meanings of the words. For example, the design of the word SHARP consists of a knife in the … [Read more...]
Designer Replaces Wordmarks In Famous Logos With The Names Of The Artists And Agencies Who Designed Them
Italian graphic designer Emanuele Abrate has come up with an interesting project titled 'Who Designed it?', in which he substitutes wordmarks of famous logos with the names of the designers and agencies who created them. The objective of the project is to highlight the artists who designed these well-known symbols, and make them an integral part of their respective … [Read more...]
Designer Creates Clever Typographic Logos That Visualize The Meanings Of Various Words
Istanbul-based designer Mustafa Ömerli has come up with an interesting project that features typographic logos of common words we use every day. He visually represents the meanings of the words by using symbols, negative space, or by adding geometric elements to the letters. For example, the letter 'k' in the word 'kickboxing' looks like its landing a kick on the letter 'i'. … [Read more...]
Agency Creates Avengers-Inspired Superhero Logos For Agency Job Titles
Paris-based creative agency We Are Social has come up with a cool Instagram campaign that celebrates the talent, passion, and superpowers that go into some of advertising's most important jobs. The campaign features Avengers-inspired superhero logos for several agency job titles such as art director, copywriter, designer, producer, account manager, strategic planner, and … [Read more...]
21 Beautiful Negative Space Logos
In art, negative space is the background space (or white space) around and between the subject of an image. For example, in a picture of a black vase against a white wall, the vase is the positive space, and the white wall is the negative space. In design, negative space can be used to create hidden meaning logos and illustrations. In today's post, we feature a series of … [Read more...]
31 Beautiful Gradient Logos For Design Inspiration
When Apple launched iOS 7 in 2014, it not only changed the face of UI design, but also branding, graphic and logo design. Skeuomorphic interfaces and glossy app icons were out. Flat design, vibrant colors and gradients were in. In 2016, when Instagram came up with a bright new look and multicolored logo, a vast majority of its users hated the vivid gradients and demanded the … [Read more...]
Designer Creates Clever Negative Space Logos That Visualize The Name Of The Company
Lithuania-based graphic designer Leo has come up with a series of clever logos that combine the name or initials of the company into one unique symbol using negative space. The logo in each case visually represents the name of the company. For example, the logo for Secret Chat is a pair of lips with a padlock in the negative space between the lips. The logo for Wine Rocket … [Read more...]
27 Clever Ambigram Logos That Look The Same When Viewed Upside Down
An ambigram is a typographical design or symbol consisting of text modified in such a way that it can be read in different orientations - inverted, rotated, mirror-image, etc. For example, the logo of Sun Microsystems (no. 4 below) is a brilliantly-designed ambigram that reads 'SUN' from all directions. Another famous example is the New Man logo (no. 6 below), designed by … [Read more...]
Designer Creates Clever Logos By Combining Two Or More Different Shapes Into One
Kochi-based designer Shibu PG has come up with a series of interesting logos in which he combines the shapes of two or more different objects and letters into one unique logo. The logo in each case is a visual representation of the brand name. For example, the logo for Energy Australia is a combination of the shape of a kangaroo and the energy symbol ⚡️. The logo for … [Read more...]
23 Clever Typographic Logos Of Common Words We Use Every Day
Colombo-based graphic designer Samadara Ginige has come up with a series of typographic logos of common nouns and verbs we use every day. The project, titled "Verbicons", visualizes the meanings of the chosen words by using symbolism, negative space, or by adding geometric elements to the letters. For example, the letter 'c' in the word 'cash' looks like a dollar bill. The … [Read more...]
Clever Logos Of Letters A To Z Based On Common Words That Start With Them
UK-based graphic designers Liam + Jord undertook a 36-day typography challenge to create logos for every letter of the alphabet based on common words that start with them. For example, the letter 'b' has been designed to look like a book, the letter ‘f’ looks like a flag, 'w' looks like a whip, and so on. The objective was to use the shapes of the letters to visually … [Read more...]
Designer Creates Clever Logos That Visualize The Name And Business Of The Company
Kuwait-based graphic designer Rami Hoballah has come up with a series of minimalist logos that combine the name and the product (or service) of the company into one unique symbol. The logo in each case visually represents the brand name and the nature of its business. For example, the logo for Groom Salon is a pair of scissors made with the two o's in the word 'Groom'. The … [Read more...]
Designer Creates Clever Logos That Visually Represent The Name And Business Of The Company
Lithuania-based graphic designer Leo has come up with a series of minimalist logos called "Smart Logos" that combine the name and the product (or service) of the company into one unique symbol. The logo in each case visually represents the brand name and the nature of its business. For example, the logo for Atomic Burger is a burger on top of a mushroom cloud. The logo for … [Read more...]
Designer Offers To Create Free Logos For Anyone, Ends Up Creating 50 Logos In 32 Hours Non-Stop
Russian graphic designer Di Buenio undertook a personal logo design challenge titled Logotyposhnaya, in which, he offered to create a free logo for any existing company or brand in 30 minutes. He published a post on his Facebook page and received over 70 applications in the first two hours itself. At the end of the challenge, Buenio had created 50 logos, working non-stop for … [Read more...]
Famous Logos Get Transformed Into Female Versions To Honour Women
Creative Equals, an organisation dedicated to diversity in the creative industries, decided to replace male characters of famous brand logos with female versions for Women's Day this year. The objective was to raise awareness about the lack of female mascots in branding. According to the organization's founder and CEO Ali Hanan, 89.5% of design directors are male, which … [Read more...]
29 Beautiful Lion Logos For Design Inspiration
The lion symbolizes strength, courage, and leadership. It is one of the most widely used symbols of power and royalty since ancient times. Today, lion symbols are used on national flags and as logos for sports teams, luxury brands, hotels, automobile manufacturers, financial institutions, and more. In today's post, we've collated a few inspiring examples of lion logo … [Read more...]
Clever, Minimal Typographic Logos Of Cities
Vladislav Smolkin is a graphic designer and logo artist based in Saint Petersburg, Russia. He specializes in identity and logo design for small and medium-sized companies, and has clients all over the world. Smolkin's forte lies in minimalism. He believes he is able to showcase his talent best using a minimalist style. One of his personal projects is CITIESET - a series of … [Read more...]
29 Creative Logo Designs That Use Numbers
Over the past few weeks, we've showcased some brilliant logos that use minimalism, monograms, single-letters, and more. Today's post features 29 clever logos that use numbers and digits in their design. Observe the typography and the use of number shapes to create visual meanings. … [Read more...]
Designer Creates Clever Typographic Logos Of Common Words We Use Every Day
Morocco-based brand designer Bachir Bachchar has come up with an interesting project titled "66 Smart Words" that showcases typographic logos of common words we use every day. The impressive bit is that the letters of each word have been designed in a way that they form a visual image associated with the meaning of the words themselves (a.k.a. calligrams). For example, the … [Read more...]
45 Brilliant Alphabet Logos With Hidden Meanings
Last week, we featured 50 monogram logos that merged two or more alphabets to form one unique symbol. In today's post, we focus on logos that use just one alphabet and typographical creativity to form a distinctive brand identity. Single-letter logos are trickier to execute than monogram logos because you just have one letter to play with. But the designers who crafted these … [Read more...]
50 Brilliant Monogram Logos
A monogram is a motif or symbol made by combining two or more letters. The earliest known examples of monograms date back to 350BC when the names of Greek cities used to be engraved on coins. Over the centuries, monograms have been used in religion, architecture and in royal symbols to denote power and authority. In the late 19th century, companies and businesses started … [Read more...]
41 Minimal Logos With Double Meanings
When it comes to logo design, minimalism can be tricky to achieve. If executed improperly, the logo can come across as too simple or boring. In the process of removing unnecessary elements, you have to ensure that your logo remains memorable and distinctive. … [Read more...]
Designer Brilliantly Explains How To Charge Clients For Logos And Other Design Services
Chris Do is an Emmy award-winning designer and founder of Blind, a brand strategy design consultancy in Santa Monica. He also runs an online venture called The Futur which teaches the business of design to creative entrepreneurs. In this video, Chris explains how to correctly charge clients for logos and other design services. He provides some brilliant tips on negotiation, … [Read more...]
29 Clever Typographic Logos Of Common Words We Use Every Day
Milan-based creative director Duminda Perera has created a series of clever wordmarks/calligrams of common words we use every day. He’s altered, combined or replaced letters with shapes and symbols that visualize the meaning of the word. So the letter ‘n’ in ‘wine’ looks like a wine bottle, the two o's in ‘igloo’ form the shape of an igloo, and so on. Check them out below. … [Read more...]
27 Famous Logos With Hidden Meanings
A logo is more than just an emblem that represents a brand; it's a visual representation of a company's identity, values, and mission. Some logos, however, go above and beyond in delivering a message. These logos have hidden meanings that are deliberately incorporated into their design, adding another layer of intrigue and interest to the brand. These cleverly crafted … [Read more...]
Designer Challenges Himself To Create 25 Logos In 25 Days Using The Golden Ratio
Dhaka-based Graphic/UI designer Kazi Mohammed Erfan undertook a 25-day logo challenge to create one new logo every day based on the golden ratio. His objective was to reintroduce viewers to the beauty of the golden ratio and to promote himself as a designer. Erfan used Adobe Illustrator and Photoshop to create the logos. He has also shared working sketches to show the … [Read more...]
Beautiful, Vibrant Animal Logos Based On The Golden Ratio
Here's a gorgeous collection of animal logos by Tom Anders Watkins, a half Finnish, half English, self-taught designer from Lincoln, UK. The 21-year-old is a multi-disciplined advertising creative and has won numerous awards such as Student of the Year from the Art Directors Club of Europe, D&AD New Blood and Adobe Photoshop's 25 Under 25. … [Read more...]
20+ Beautiful Vintage-Style Logos For Design Inspiration
Here's a gorgeous collection of retro/vintage-style logos and badges by Minneapolis-based graphic designer Allan Peters. After a 3-year stint at BBDO as Sr. Art Director, Peters worked at Target's in-house studio as Associate Creative Director for 5 years. He quit in 2015 and now runs Peters Design Co. which caters to clients like Nike, ESPN, Amazon and Johnson & Johnson. … [Read more...]
36 Brilliant Logos With Hidden Meanings
Good logos are memorable. Great logos are unforgettable. In today's age, where humans have shorter attention spans than goldfish (claims a new study from Microsoft), your logo needs to stand out more than ever before. We've been wanting to do a follow-up to our ever-popular post on hidden-meaning logos since a long time. Here's a new set of 36 ingenious logos for your design … [Read more...]