The digital graphics industry is filled with thousands of logo makers. But not all of them are up to the mark and suitable for professional branding. In this article, we take a look at the online logo maker by Wix, the second largest website building platform after WordPress. Wix Logo Maker is a free logo maker that lets you create stunning logos with its simple and … [Read more...]
27 Beautiful Color Gradients For Your Next Design Project
Looking for beautiful gradients for your graphic, web, or UI design? UVdesk has created a useful online tool called coolHue – a free collection of over 60 gradients that you can use for design and code. You can browse through the swatches, copy their CSS codes and even download a .PNG version of each one. Here are some of our favourites from the collection. … [Read more...]
10 Famous Logos Get Transformed Into Female Versions To Honour Women
Creative Equals, an organisation dedicated to diversity in the creative industries, decided to replace male characters of famous brand logos with female versions for Women's Day this year. The objective was to raise awareness about the lack of female mascots in branding. According to the organization's founder and CEO Ali Hanan, 89.5% of design directors are male, which … [Read more...]
Why You Should Use Explainer Videos In Your Creativity
Video is taking over the current state of digital marketing. Video marketing and explainer videos are effective tools to grab the attention of your customer. When executed correctly, explainer videos can establish an emotional connection between your product and your customer while creating brand awareness. … [Read more...]
Volkswagen Hires Photographer To Shoot Their Classic Beetle, He Uses A Toy Car Instead
Volkswagen and agency DDB Hamburg commissioned Mexican photographer Felix Hernandez to shoot a series of photos of their 1968 Classic Beetle. Felix, known for his realistic miniature photography, used his signature technique and came up with some stunning shots using a scale model of the Beetle. The shoot took place at Felix’s studio. He used a Canon camera, miniature … [Read more...]
Graphic Designer’s Interesting Experiment Shows How The Placement Of An Element Affects Its Meaning
Brazilian designer Nei Valente has come up with an intriguing design experiment titled 'Thoughts on Position' that studies the relationship between the placement of an element and its meaning. The objective was to find out if the same element can communicate different messages when placed in different positions. In this experiment, Valente surveyed 288 participants with a … [Read more...]
New Oscar Envelopes Have Huge Fonts To Avoid Last Year’s Design Fail
The most cringeworthy part of last year's Academy Awards was when Warren Beatty and Faye Dunaway announced the wrong winner for Best Picture. It wasn't their fault, someone backstage gave Beatty the envelope for Best Actress in a Leading Role (Emma Stone, La La Land) instead of the envelope for Best Picture (Moonlight). … [Read more...]
Designer Creates Clever Brand Logos By Combining Two Different Objects Into One
Kochi-based designer Shibu PG has come up with an interesting project in which he combines icons of two different objects into one unique logo based on the brand name. The logo in each case is a visual representation of the brand name. For example, the logo for Bird Vision is an aesthetically designed symbol of a bird and an eye. The logo for Owl Rider is a clever … [Read more...]
Testing Photoshop’s New ‘Select Subject’ Tool That Lets You Select Objects In Just One Click
To make selections in an image in Photoshop, designers use either the Pen Tool, the Lasso tool, the Quick Select tool, or the Magic Wand. All of these require a certain level of effort. To make life easier for users, Adobe has released a new feature called 'Select Subject' in Photoshop CC 2018 that lets you select objects from plain and complex backgrounds, in just one … [Read more...]
31 Useful Design Techniques For Creative Two-Letter Logos
Two-letter logos are one of the most popular logo styles in the world. They're memorable because they use the brand's initials to form a unique symbol. When executed properly, a two-letter logo conveys power, luxury, style, and exclusivity. Some of the world's most well-known brands like General Motors, Volkswagen, Hewlett-Packard, General Electric, LG, Warner Bros., Louis … [Read more...]
33 Beautiful Color Schemes For Your Next Design Project
Looking for color combinations for your graphic, web or UI design? CoSchedule has come up with a handy infographic that shares 33 beautiful palettes organized by primary and secondary colors. They've also compiled two additional infographics on color + word associations and color psychology. Check them all out below. … [Read more...]
6 Adobe Illustrator Tricks To Speed Up Your Design Workflow
Did you know that you can paste an object in the same position across multiple art boards in Adobe Illustrator using Ctrl/Cmd + Alt + Shift + V. This is a great tip for when you're designing multiple page documents such as brochures or magazines. Tom Cargill from Satori Graphics has come up with a handy video that features six Illustrator tricks that will help speed up your … [Read more...]
5 Crucial Things To Consider When Hiring A Freelance Logo Designer
Every business needs a great logo, especially in the digital age where logos often play a major role in a company’s overall marketing strategy. However, securing a great logo first requires you to find a great logo designer, and this step is vitally important if you hope to come up with a creative, original logo that will portray the right message to your customers. Before … [Read more...]
Why Some Designers Are More Valuable Than Others
How is it that some designers are able to charge significantly more than others? What makes them worth their price? What makes them more valuable? In this insightful video by The Futur, Chris Do explains how your value as a designer is determined by the quality of the questions you ask. Low value questions like "Do you want red or blue, small or big font?" are pedantic and … [Read more...]
Cheap A.I. Removes Superman’s Moustache Better Than Warner Bros’ $25 Million Job
If you've watched the Justice League movie, you'll remember how Superman's face looked like a potato sack in some scenes. That's because Warner Bros. did a shoddy job of removing Henry Cavill's moustache digitally and they reportedly spent $25 million on the CGI. Cavill couldn't shave it off due to contract obligations with Paramount's Mission Impossible: 6. Now, the Deep … [Read more...]
‘Pen Tool King’ Patrick Seymour Shares The Creative Process Behind His Amazing Line Art
Patrick Seymour is a Canadian illustrator and art director known for the beautiful, rhythmic line art he creates using just the pen and blend tools in Adobe Illustrator. His most famous work is probably the lion illustration on the Adobe Illustrator CC 2014 splash screen. Interestingly, Patrick only started illustrating because the ad agency he worked for couldn’t afford to … [Read more...]
Graphic Designer Pranks Restaurant Owner With Phallic Logos In Response To Job Ad
A couple who opened an Italian restaurant placed an ad on Craigslist looking for a graphic designer who could design their restaurant logo, menu, and various other things. A ‘cocky’ graphic designer (pun intended) decided to prank the restaurant owners with a series of phallic logos that left them speechless. Check out the conversation below. … [Read more...]
Vibrant, Dream-Like Illustrations Made With Gradients And Blend Modes
Russian designer Ilya Shapko has come up with a series of vibrant, neon-style artworks using gradients, blend modes, and transparency in Adobe Illustrator and Photoshop. The project, titled 'Fantasy Light', showcases colorful illustrated shapes intricately placed over each other to form abstract animals and objects against dark backgrounds. Shapko's inspiration for this … [Read more...]
Learn In One Minute How To Kern Properly Between Different Types Of Letters
The difference between good type and great type is the kerning. In this short video by The Futur, typography and lettering instructor Nils Lindstrom shows you how to kern effectively between different kinds of letters - curved, straight, and diagonal. Nils explains how different letterforms create different kinds of optical spacing between characters, and how proper kerning … [Read more...]
These 20 Packaging Designs Are The Reason I Have Trust Issues
How many times have you opened a bag of chips just to find it half-empty? The bag deflates faster than a pin-pricked balloon and you realise that 50% of the bag was just air. But that's nothing compared to what some brands do to mislead consumers. Imagine a pizza box that's shows you pepperoni toppings on the visible side, but when you open it, there's no pepperoni on the … [Read more...]
How To Cut Out Hair From Busy Backgrounds In Photoshop
Jesús Ramirez from Photoshop Training Channel has come up with an excellent tutorial that shows you how to mask hair from busy backgrounds in Photoshop. The tutorial begins with a quick crash course on layer masks and the Select and Mask workspace. Ramirez then shows you how to cut out hair from solid and busy backgrounds. You will also learn how to create brushes in … [Read more...]
This Clever Photoshop Trick Lets You Convert Low-Res Graphics To High-Res
Mumbai-based designer and Photoshop educator Unmesh Dinda has come up with a brilliant tutorial on his YouTube channel PiXimperfect that shows you how to transform low-res graphics to high-res using the concept of contrast and curves. Unmesh uses a clever technique in which he scales up the graphic, blurs it, and then uses the Curves tool to sharpen the edges. Note that this … [Read more...]
Magazine’s Epic Photoshop Fail Leaves Oprah Winfrey With 3 Hands, Reese Witherspoon With 3 Legs
From acting, directing, and producing, to running companies and businesses - how do Hollywood A-listers Oprah Winfrey and Reese Witherspoon manage to play so many different professional roles? How are they able to multitask and get so much done in 24 hours? Turns out that, unlike the rest of us mere mortals, Oprah and Reese are gifted with an extra set of limbs. Vanity Fair … [Read more...]
Top 20 Logo Placements That Had The Whole City Laughing
Vehicle advertising can be a branding goldmine or a complete disaster. Ad and logo placements on vans and buses, especially those with sliding doors, require serious visual foresight. What looks perfectly aligned in a static mockup can fall apart the moment the doors open, turning a smart campaign into an accidental punchline. Any experienced graphic designer knows that … [Read more...]
How To Deal With A Boss Who Wants You To Work Overtime For Free
How do you deal with a manager or a boss who asks you to work overtime, without extra pay? Should you work the extra hours for free just because everyone else is still in office? The answer is NO, you shouldn't, if it's outside of your contract. The creative industry has made it a norm to work overtime, but if you're not able to finish your work in the stipulated time, you … [Read more...]
Los Angeles Is Looking For Graphic Designers, And Their Ad Proves They Desperately Need One
The City of Los Angeles is looking for a full-time graphic designer to create ads, brochures, displays, and exhibits for informational, educational, and promotional purposes. The remuneration offered is $46,708 - $103,230 annually. To advertise this position, the official Facebook page of the 'City of Los Angeles - Job Opportunities' posted an ad that looks like it was drawn … [Read more...]
This Cool Memo Pad Reveals Beautiful Objects As It Gets Used
Here's one of those stationery items you'll want to buy immediately for your office or home. The Omoshiroi Block (translation: "interesting block") is a paper memo pad that reveals beautiful objects and architecture as it gets used. Manufactured by Japanese design company Triad Inc, that specialises in small scale architectural models, the memo pad utilizes laser-cutting … [Read more...]
5 Trendy Google Font Combinations For Your Next Design Project
In our previous posts, we've shared some great Google Font combinations and free font collections that you can use in your designs. If you're looking for some more trendy and modern pairings of Google Fonts, have a look at this compilation from digital product company Great Simple Studio. They've also created a series of mockups to offer previews of what the fonts look like in … [Read more...]
How Your Brain “Sees” A Logo, According To Science
When it comes to consumer behaviour, logos play an important psychological role in influencing decision making, especially when there is lack of time or information. It takes just 400 milliseconds for our brain to recognize a logo and trigger a response based on our preferences and previous experiences with the brand. Brands that we like elicit activity in the part of the … [Read more...]
25 Brilliant Ads With Incredible Art Direction And Post Production
In advertising, the magic often lies in how the message is visually delivered. A campaign can have the best creative concept, but if the art direction misses the mark, it cannot be a success. It's imperative for designers, illustrators, and art directors to ensure every visual detail works harmoniously to captivate the audience and make the ad memorable. In this article, … [Read more...]
8 Photoshop Tips And Tricks For Faster Work
When working with multiple layers in Photoshop, it's possible to instantly view a single layer on its own by holding down Alt and clicking on the eye icon of the layer in the Layers panel. Also, to instantly select layer contents, hold Cmd while clicking on the layer thumbnail. … [Read more...]
29 Beautiful Lion Logos For Design Inspiration
The lion symbolizes strength, courage, and leadership. It is one of the most widely used symbols of power and royalty since ancient times. Today, lion symbols are used on national flags and as logos for sports teams, luxury brands, hotels, automobile manufacturers, financial institutions, and more. In today's post, we've collated a few inspiring examples of lion logo … [Read more...]
9 Funny WhatsApp Conversations Between Clients And Designers
Conventional wisdom says that you should avoid work-related conversations with a client on WhatsApp. All professional communication should take place via email. Not only does that avoid confusion and unaccountability, but it also saves you from the headache of having an unreasonable client breathing down your neck with a message every five minutes. On that note, Egypt-based … [Read more...]
A’ Design Award Releases Rankings Of Countries That Have Won The Most Design Titles
The World Design Rankings (WDR) have released the current ranking of countries based on the number of designers that have won the A' Design Awards. The countries are represented by the participating designer's nationality and the rankings are based on the current aggregated scores of participants between 2010 and 2017. … [Read more...]
How To Successfully Present Logo Designs To Clients
How do you show logo designs to clients? Do you just email multiple options and let them choose the one they like? Do your clients ask for excessive revisions? Do they often change their minds after you show your designs? If the logo is the product, the presentation is the packaging. In this video, Ben Burns, digital director at California-based creative agency Blind, shares … [Read more...]
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