How is it that some designers are able to charge significantly more than others? What makes them worth their price? What makes them more valuable? In this insightful video by The Futur, Chris Do explains how your value as a designer is determined by the quality of the questions you ask.
Low value questions like “Do you want red or blue, small or big font?” are pedantic and make you an order-taker. High value questions like “Why is this important, how will you judge if this is successful?” are qualitative and they invite the client to collaborate and participate with you. Know more in this video.
00:15 – Maslow’s hierarchy of needs
00:53 – What makes a creative person more valuable?
01:58 – Low vs. high value questions
04:57 – Solutions, causes, and symptoms
5:37 – Ask questions to surface deeper meanings
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