Video is taking over the current state of digital marketing. Video marketing and explainer videos are effective tools to grab the attention of your customer. When executed correctly, explainer videos can establish an emotional connection between your product and your customer while creating brand awareness.
Before we get started, let’s explain in simple terms what explainer videos are. Explainer videos are short videos that are created to explain the different features of your products and services. They can be used to communicate the objective of a company, the problem-solving ability of their product, and explain the concepts and other aspects of your brand. Explainer videos require research and brainstorming. They are also a good way to showcase your creativity and ideas.
Let’s have a look at the numbers.
Almost 82% of all businesses accept that video marketing is an essential element of their marketing strategy. 63% of new businesses are looking forward to implement explainer video content into their marketing strategy. 93% of businesses that acquired videos believes that it increased the user understanding regarding their products or services. 45% of businesses have an explainer video of their product on their homepage, and 83% of them claim that this grabs the attention of their customer.
Here are a few more reasons why explainer videos should be a part of your marketing strategy and overall brand development.
Explainer videos boost sales and conversion
According to studies, adding a product explainer video on your landing page can boost the conversion rate by 80% and increase sales substantially. Explainer videos should be considered as one of the key methods to increase revenues. Another research shows that 74% users who watched a product explainer video bought the product, compared to a webpage without an explainer video. Moreover, it also resulted in less customer support queries as the video itself explained all the aspects of the product.
Google loves videos
In the SEO context, an explainer video can skyrocket your website ranking when embedded correctly with other content on your website. As per a study of one million Google searches, websites with a single image or video are most likely to have better rankings compared to websites with plain text. If your video is given the right title, caption, and tags infused to your product site, your chances to show up on Google increase by 53%.
Moreover, you must optimize your videos on YouTube for SEO by giving them appropriate titles, description, and tags. Add a link back to your product or service to help you grab the attention of a potential customer.
Explainer videos build trust
The current generation prefers videos content. They analyze various reviews related to the product they want to buy in the near future. Plain text reviews are not enough to urge your customers to buy your product or service. That’s where video comes in handy. Explainer videos provide all the relevant information that customers require to buy your product without consuming significant amount of time. Explainer videos not only help your customer to understand your product better but also develop confidence and trust for your product and your brand, as stated by 57% of consumers around the globe.
Explainer videos can explain everything
Apart from the product description and its functions, explainer videos have the ability to make your product and service look exclusive and trustworthy. If you are thinking about launching a new product or service, make sure you spend a significant amount of time to create an explainer video. 98% of users claim that they have watched an explainer video before they buy the product.
Use animation to explain the benefits of your product. Your objective should be to inform customers how your product can help solve their problems and requirements. You can do all of this with plain-text content as well, but it won’t be as effective and interesting to your customer.
Explainer videos have the ability to market your product anywhere virtually. They increase social shares and engage even the laziest customer. But sometimes creating an explainer video can be tough. Not all video makers are provide you with the right tools to explain the concept of your product. But there are a few efficient video makers such as mysimpleshow that can help you create the perfect explainer video.
mysimpleshow can help you create an explainer video in a variety of genres such as automotive, finance, energy, banking, and more. Whether you want to explain the nature of your business, present your resume, or explain your company’s vision and strategy, mysimpleshow can help you create an effective explainer video that meets all your requirements.
Lengthy explainer videos can sometimes be boring. mysimpleshow allows users to create a short yet effective explainer video with pleasant background music to keep your customer interested. You can even add text and frames for additional information. In just a few easy steps, mysimpleshow can help you rock your video marketing strategy.