Volkswagen and agency DDB Hamburg commissioned Mexican photographer Felix Hernandez to shoot a series of photos of their 1968 Classic Beetle. Felix, known for his realistic miniature photography, used his signature technique and came up with some stunning shots using a scale model of the Beetle.
The shoot took place at Felix’s studio. He used a Canon camera, miniature props, clever lighting and angles to capture these images. Felix also used in-camera effects, a Wacom Cintiq pen tablet, and Adobe Photoshop for some minor retouching. Check out the photos below.
Watch Felix’s Process Below
Share this post with a photographer/designer friend and voice your views in the comments below. All images © Felix Hernandez Rodriguez.