Over 50% of teenagers in Poland don't do any form of exercise. The Run With Heart Foundation found a way to encourage them by rewarding them with the one thing most of them love – music. They collaborated with Warner, Universal and Sony and created a mobile website called Moving Tracks, where teens can listen to new tracks, but on one condition – the song only plays when … [Read more...]
This Device Tweets A Complaint To The Govt. Every Time A Car Runs Over A Pothole
Panama is a modern city but the roads have more holes than swiss cheese. To highlight this infrastructure failure, news channel Telemetro Reporta installed special devices inside potholes that tweet a complaint to the Department Of Public Works every time a car runs over them. They also had a special segment on the TV news show to present the complaints and spread … [Read more...]
WWF Uses Photos Taken By Animals And Birds To Raise Money For Endangered Species
To raise funds for the preservation of endangered species, WWF Spain and stock photography site Latinstock came up with a brilliant project titled Animal Copyrights. They mounted lightweight harnesses with tiny cameras on to animals and birds and captured breathtaking views of their natural environment. They then selected the best photos and created a collection that was put up … [Read more...]
Clever Toothpaste Ads Show How A Smile Changes The Entire Meaning Of A Message
Crest Toothpaste and agency Conill (US) have come up with an amusing campaign that shows how a smile changes the entire story. The ads show two versions of the same message, one with and the other without a smile emoticon. The addition of the emoticon changes the entire context of the message. Check them out below. … [Read more...]
Here’s A Clever Billboard Designed To Make You Want Coffee
Based on the fact that yawning is contagious, Café Pelé came up with an interesting stunt at the Fradique Coutinho metro station in São Paulo. They installed a digital billboard with motion sensors that played a video of a man yawning every time someone came close to the display. As a result, most of the commuters themselves started yawning, after which, a crew of glamour girls … [Read more...]
Volkswagen Embarrasses Movie Latecomers In Funny Theatre Stunt For The New Passat
To highlight the pedestrian detector on the new Passat, Volkswagen came up with this cheeky stunt in Proyecciones cinema in Madrid. Before the movie started, when the trailers were rolling, latecomers were put in the spotlight with a beeping sound in the background. The audience had no clue what was going on. Watch the video below to know more. … [Read more...]
LOL: 18 Things You Should Never Say To Agency Employees
Agency employees get a fair share of cliché feedback from clients, co-workers and everyone else. In an interesting exercise, Adweek asked veterans from the industry to share the most annoying comments they get to hear on a daily basis. Here's what they had to say. … [Read more...]
These Awesome Post-it Banners Can Be Used As Sticky Notes While You Surf Websites
You might have come across those 'stalking' banner ads that follow you around on every website, showing products and deals that you might have searched for previously. Post-it® decided to use this behavioural retargeting technology (yes, that's what it's called) for something that you purposely stick in front of your eyes - reminders. Using cookies and scripts, they came up … [Read more...]
How Cool Are These “Workout Billboards” By Powerade Sports Drink?
Powerade, the Coca-Cola-owned sports drink, came up with these cool "Workout Billboards" that not only advertise their products but also double as training machines. Three kinds of displays were used: a lat machine, a punching machine and a climbing wall that scrolls. Check them out in action below. … [Read more...]
In This Mall, Holograms Of Disabled People Appear If You Try To Park In Their Space
More than 30% of the drivers in Russia take disabled parking spaces without caring about the signs on the ground. Dislife, a Russian non-profit organisation, came up with a powerful campaign to stop this inconsiderate behaviour. They installed projections of a real disabled person that popped up every time a non-disabled driver tried to park in their space. Special cameras … [Read more...]
Beer Company Replaces Rugby Players’ Missing Teeth With Implants That Can Open Bottles
Ogilvy Argentina has come up with a crazy campaign for Salta beer. Rugby players who lost their teeth on the field can now get implants for free. But Salta wanted to make it even more special for these brave athletes who gave everything for their team. They developed a unique dental implant, a specially designed tooth that can open beer bottles. Watch the video below to know … [Read more...]
Anti-Litter Campaign From Ogilvy HK Uses DNA To Identify Offenders And Shame Them
Littering is an epidemic in Hong Kong with more than 16,000 tons of waste being dumped in public spaces every day. In an effort to clean up the city and change people's attitudes towards littering, a city-wide campaign titled 'The Face of Litter' has been launched by the Hong Kong Cleanup Challenge and agency Ogilvy & Mather. They've roped in DNA technology firm Parabon … [Read more...]
Most People Just Walked By, But Those Who Stopped, Were Rewarded For Their Good Deed
Turkish water pump manufacturer Standart Pompa (Standard Pump) wanted to raise awareness and draw attention to the protection of water resources. On World Water Day, 22 March, they tried out a little social experiment. They designed a custom fountain and placed it in the middle of Bağdat Street. They turned it on and let the water run, waiting for one of the passersby to close … [Read more...]
LOL: A 13-Step Guide To Starting Your Own Creative Agency
Tired of all the crap that goes on in your agency? Why not go the entrepreneurial route and show them how it's done. Here's a 13-step definitive guide to starting your own creative agency. This handy graphic was created by designer/photographer Ben Horsley, after hours of extensive research on all the successful agencies in the industry. From naming and staffing to … [Read more...]
11 Hyundai Cars Write A Giant Message Of Love From A Girl To Her Astronaut Father In Space
Hyundai came up with an epic stunt to help a 13 year-old Houston girl send a message to her astronaut father aboard the International Space Station. They used 11 Genesis sedans to write an enormous 5.5 km² message across the Delamar Dry Lake in the Nevada desert. They also set a new Guinness World Record for the largest tyre track image (5.5 km² or 3.41 square miles). Watch … [Read more...]
50 Common Words You Use Every Day That Are Actually Trademarked Brand Names
Did you know that Band-Aid, Jacuzzi, Jet Ski, Memory Stick, Post-It, Super Glue, Taser, Vaseline, Velcro and Xerox are all legally protected trademarks? They might be used generically by consumers but cannot be used by their competitors. Here's a list of marks that have been registered as trademarks and are actively enforced by their trademark owners. … [Read more...]
LOL: 9 Things Clients Say When They Don’t Want To Pay For Work
Mumbai-based creative agency Pixel Fox Studios has come up with a hilarious series of typography posters that show the stuff clients say when they don't want to pay full (or any) price for creative work. If you've been in the business long enough, we bet you've come across at least one of these phrases. If you're just venturing into the industry, think of these as a heads up. … [Read more...]
‘On The Rocks’ Has A Whole New Meaning With These Gorgeous Ice Cubes From Japan
Japanese whiskey maker Suntory and agency TBWA\Hakuhodo just won a Lotus at Adfest, Thailand, for this cool campaign titled 3D on the Rocks. They used blocks of ice, a CNC router chilled at -7° Celsius, and an app called Autodesk 123D to carve miniature versions of a Japanese Zen Temple, the Sphinx, the Statue of Liberty, Batman, Mario, a horse, a diamond ring, a Cannes Lion … [Read more...]
This Glow-In-The-Dark Spray Paint By Volvo Helps Keep Cyclists Safe At Night
Every year in the UK, over 19,000 cyclists are involved in accidents. Volvo, being an advocate of road safety, wanted to go beyond just their drivers and reach out to people who share the road with them. They collaborated with Swedish startup Albedo100 and came up with Lifepaint, a unique reflective safety spray that's invisible in the day but glows at night in the glare of car … [Read more...]
They Had No Money For Education, But This Brilliant Project Changed These People’s Lives
Labourers and blue collar workers in Dubai can get much better jobs and salaries if they learn English. But with relatively low monthly salaries and 12-hour shifts of hard labour, they neither have the money nor the time to educate themselves. SmartLife, an NGO for Dubai's labourers, wanted to help them improve their status and quality of life. They created Project Akshar … [Read more...]
Strangers Used Sign Language To Make His Day Easier, His Final Reaction Was Priceless
To promote their video call center for people with hearing problems, Samsung Turkey came up with a heartwarming stunt and caught it all on camera to create this wonderful ad. Titled "Hearing Hands", the spot shows a day (made special) in the life of Muharrem, a regular, likeable fellow who has a hearing loss. As he goes about his daily rotuine, Muharrem is pleasantly … [Read more...]
Creative Pick Up Lines To Use On Designers And Filmmakers
Conventional pick up lines are for conventional people. We creative types are different. To celebrate Valentine's Day this year, Mumbai-based digital production company Supari Studios came up with "Filmmaker's Pick Up Lines" - a series of five illustrations featuring clever one-liners that can be used on/by directors, cinematographers, graphic designers, editors and animators. … [Read more...]
Android’s Latest Ad Shows Unlikely Animal Friendships And Is Absolutely Adorable
In less than a week, Android's latest ad titled "Friends Furever" has amassed over 7.8 million views and 330k Facebook shares. The 1:02 spot is a mashup of video clips that show unlikely animal pairings (dog-dolphin, hippo-sheep, monkey-horse, etc.) with 'Oo-De-Lally' from Disney’s Robin Hood playing in the background. The tagline at the end reminds you to "Be Together. Not the … [Read more...]
40 Funny And Creative Bar Signs That’ll Make You Step In And Grab A Drink
Clever advertising doesn’t always originate from fancy agencies hired by Fortune 500 companies. You’ll find the catchiest slogans and wittiest taglines outside small shops and businesses aiming to increase footfalls and sales. Today’s post showcases 40 hilariously creative chalkboards/signboards used by street pubs and bars to entice customers to step in and grab a drink. Check … [Read more...]
LOL: 21 Things That Demanding Clients Say When They’re In Bed
Ever wondered how your typical clients would be in atypical situations? Mumbai-based marketing agency Chimp&z Inc has come up with #ClientsInBed - a series of humorous illustrations that imagine what hard-to-please clients would say when they're "doing it". What kind of feedback would they give before, during and after their performance. Check it out below. … [Read more...]
22 Clever Posters That Show The Differences Between Copywriters And Art Directors
In the late 1950s, advertising legend Bill Bernbach came up with the idea of pairing art directors and copywriters into teams. The strategy worked and DDB ended up creating some of the most iconic work of that era. Since then, the art-copy team structure came into existence at most, if not all, agencies. … [Read more...]
No Matter How Busy You Are, Watch This And Take Time Out For Your Loved Ones
South African insurance company Dial Direct and agency Joe Public have come up with arguably the best ad of 2015 so far. Titled "The Notebook", the ad shows a young boy being ignored by his busy mother as he tries to hand her something. He starts doing the household chores to save her time and finally manages to show her that 'special something'. What is it? Watch the video … [Read more...]
The Origin And Evolution Of 12 Famous Advertising Slogans
Did you know that Nike's famous "Just Do It" slogan was inspired by a death-row inmate's final words? Or that Maxwell House Coffee's "Good to the last drop" slogan is 97 years old and was coined by US president Theodore Roosevelt? Advertising Age named De Beers' "A diamond is forever" the best slogan of the 20th century. The team at Best Marketing Degrees has put together an … [Read more...]
These Clever Photos Of Miniature Figures Take You Through Life In An Agency
Every agency is unique in its own way but certain aspects remain the same. A buzzing work environment, difficult clients, weekend brainstormings, deadlines, booze-heavy parties and the endless debates between creative and accounts are just a few elements that can be found in most, if not all agencies. Seattle-based digital strategist Derrick Lin captures the daily moments of … [Read more...]
Smile Condoms Shocks Party-Goers With Crazy Stunt To Raise Awareness Of STDs
Despite extensive educational campaigns, 1 out of 3 Namibians in their thirties have a sexually transmitted infection, usually contracted while out partying. An infected person often has no obvious or apparent symptoms and looks like everyone else. Smile Condoms wanted to shed light on this issue and show people that the person they're partying with might represent a dangerous, … [Read more...]
If Santa Was An Agency And People Were His Clients, This Is What Would Happen
What if Santa was an agency? What kind of feedback would he get after distributing presents? What kind of demands would people (his clients) make? Watercrab, a Bangalore-based integrated advertising agency, has come up with 6 clever illustrations that depict this hilarious scenario. Needless to say, these can also be titled "What if Santa was a designer or a freelancer?". Check … [Read more...]
How UNICEF Shocked Everyone At A Gaming Event With This Eye-Opening Message
To raise awareness about the appalling condition of children in South Sudan, UNICEF sent an actor and two South Sudanese youth to a gaming convention in Washington D.C. to pitch a new game idea. A film crew captured the audience's reaction as they were offered a preview of 'Elika's Escape' - a first person shooter set in an extreme war zone with a 7 year old girl as the … [Read more...]
Earn £100,000 In 1 Month If You Get Hired By This Agency, All You Need Is…
…talent, ambition and a big pair of b*lls to back yourself. McCann Bristol's bold new recruitment campaign titled "100k In One Day" is looking for creatives who can produce great work anywhere, on any brief and take their agency to the next level. The minimum work experience required is five years and your portfolio should be crammed with awesome integrated campaigns. If you … [Read more...]
Get A Bad-Ass Job Title For Yourself Using This Awesome Free Tool
These days, employers are rolling out long job titles to compensate for small pay packages. As a result, most employees end up feeling more important than they actually are :-p. Looking at this trend, New York-based viral marketing agency Thinkmodo has come up with an ingenious 'Badass Advertising Job Title Generator' that suggests the coolest job titles at the press of a … [Read more...]
How Retail Stores Use Smell, Touch, Color And Music To Make You Buy Their Products
According to Neuromarketing author Roger Dooley, only 5% of of our buying decisions are made consciously. It is the subconscious 95% that retailers play tricks on. How? Did you know that the color red is used to attract impulsive buyers and increase bids during auctions? The scent of lavender relaxes you and the scent of talcum powder makes you feel secure and nostalgic. … [Read more...]
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