Hyundai came up with an epic stunt to help a 13 year-old Houston girl send a message to her astronaut father aboard the International Space Station. They used 11 Genesis sedans to write an enormous 5.5 km² message across the Delamar Dry Lake in the Nevada desert. They also set a new Guinness World Record for the largest tyre track image (5.5 km² or 3.41 square miles). Watch the stunt in action below.
What’s even more spectacular is the fact that the cars wrote the message in the same handwriting as the girl’s. The crew surveyed the land using GPS and located the perimeter with the help of satellites. They then placed the image of the message, rotated it in place, and marked the corresponding positions across the desert. Know more in the video below.
Behind the scenes
Hyundai has, of course, managed to successfully portray the Genesis as the key instrument in making this whole thing possible. The stunt video has amassed over 10 million views in 6 days. The agency is Innocean Worldwide, Seoul, Korea. Seen a cooler campaign of late? Share this post and your views in the comments below.