The Origin And Evolution Of 12 Famous Advertising Slogans
Did you know that Nike’s famous “Just Do It” slogan was inspired by a death-row inmate’s final words? Or that Maxwell House Coffee’s “Good to the last drop” slogan is 97 years old and was coined by US president Theodore Roosevelt? Advertising Age named De Beers’ “A diamond is forever” the best slogan of the 20th century. The team at Best Marketing Degrees has put together an interesting infographic full of such fun facts and trivia. Check it out below.
Coming back to Nike, Gary Gilmore was the death-row inmate who uttered the phrase “Let’s do it” on January 17, 1977, when asked if he had any last words before the firing squad did their duty. 11 years later, Dan Wieden of Wieden + Kennedy tweaked it to “Just Do It” in an internal agency meeting and pitched the slogan to the shoe company. The campaign was an instant hit and allowed Nike to increase its share of the North American domestic sports-shoe business from 18% to 43% from 1988 to 1998.
Other iconic slogans include:
“Think different” – Apple
“Finger lickin’ good” – KFC
“Connecting People” – Nokia
“The Best a Man Can Get” – Gillette
“Got Milk?” – California Milk Processor Board
“Melts in your mouth, not in your hands” – M&M’s
Can you think of more? What’s your favourite slogan of all time? Share this post and your views in the comments below.
