Every year in the UK, over 19,000 cyclists are involved in accidents. Volvo, being an advocate of road safety, wanted to go beyond just their drivers and reach out to people who share the road with them. They collaborated with Swedish startup Albedo100 and came up with Lifepaint, a unique reflective safety spray that’s invisible in the day but glows at night in the glare of car headlights. Check it out in action in this video below.
Safety has always been an integral part of the Volvo brand and kudos to the Swedish automobile manufacturer for this product development initiative. The agency is Grey London. Seen a cooler campaign of late? Share this post and your views in the comments below.
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