Based on the fact that yawning is contagious, Café Pelé came up with an interesting stunt at the Fradique Coutinho metro station in São Paulo. They installed a digital billboard with motion sensors that played a video of a man yawning every time someone came close to the display. As a result, most of the commuters themselves started yawning, after which, a crew of glamour girls arrived with samples of Café Pelé coffee. Check it out below.
Gimmicky but clever. What do you think? The agency is Lew’Lara TBWA, Brazil. Share this post and your views in the comments below.
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