Over 50% of teenagers in Poland don’t do any exercise. The Run With Heart Foundation found a way to encourage them by rewarding them with the one thing most of them love – music. They collaborated with Warner, Universal and Sony and created a mobile website called Moving Tracks, where teens can listen to new tracks, but on one condition – the song only plays when they’re actually running.
Popular bands and artists made Moving Tracks the first place to publish their new songs, before they could be heard anywhere else, giving teens an incentive to go for a quick run in order to be the first to hear them. Check it out below.
Excellent use of the online medium for a good cause. The agency is Saatchi & Saatchi / Interactive Solutions, Warsaw, Poland. Share this post (with a lazy friend) and voice your views in the comments below.
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