To raise funds for the preservation of endangered species, WWF Spain and stock photography site Latinstock came up with a brilliant project titled Animal Copyrights. They mounted lightweight harnesses with tiny cameras on to animals and birds and captured breathtaking views of their natural environment. They then selected the best photos and created a collection that was put up for sale on Latinstock. The profits were donated towards the preservation of endangered species. Watch the video to know more.
That copyright symbol on the Animal Copyrights logo was a nice touch as well. The agency is Cheil, Madrid (Spain). Seen a better campaign in this genre? Share this post and your views in the comments below.
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