You might have come across those ‘stalking’ banner ads that follow you around on every website, showing products and deals that you might have searched for previously. Post-it® decided to use this behavioural retargeting technology (yes, that’s what it’s called) for something that you purposely stick in front of your eyes – reminders. Using cookies and scripts, they came up with these brilliant banners that can be used as sticky notes for your chores and to-do lists. Check them out below.
These banners are currently being displayed on Russian websites only but the campaign might go global if the response is positive. Great job by agency Proximity Russia, proving yet again, that banner ads can be super creative as well. Share this post and your views in the comments below.
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