According to Neuromarketing author Roger Dooley, only 5% of of our buying decisions are made consciously. It is the subconscious 95% that retailers play tricks on. How? Did you know that the color red is used to attract impulsive buyers and increase bids during auctions? The scent of lavender relaxes you and the scent of talcum powder makes you feel secure and nostalgic.
Retailers like Bloomingdales and Hugo Boss use different scents in different departments to trigger purchases. Nike and A&F play up-tempo music to get you in the mood to buy their products. Apple keeps their laptop screens at 70 degrees so that you touch, flip and experience their machines. Know more in this intriguing infographic below.
Source: AlternativesFinder. Seen any more interesting examples of how retailers influence our buying decisions? Share this post and your views in the comments below.