Building on Coca-Cola's global campaign in which people could personalize their Coke bottles and cans, Tel Aviv based creative agency Gefen Team created these super-cool interactive billboards for Coca-Cola Israel. How it works: Consumers were invited to enter their names (just once) into a location based smartphone app. The app identified the consumers as they approached … [Read more...]
20 Years After His Death, Honda Recreates Ayrton Senna’s Legendary Suzuka Lap
After the incredible Honda Hands video that skyrocketed online last month, here's yet another brilliant campaign from the Japanese automobile manufacturer. … [Read more...]
Honda “Hands” – One Of The Coolest Ads Of Recent Times
Honda "Hands" is a tribute to the company’s innovations in the fields of automotive and technology over the past 65 years. The film begins by showing the (restless) hands of a man wearing a lab coat with a voice-over that says "So, let's see what curiosity can do". In just under 2 minutes, the 'hands' take us through 7 decades of Honda innovations, keeping the viewer … [Read more...]
Pepsi’s “Bus Levitation” Stunt Shows Magician Floating Alongside A Bus
Pepsi roped in British illusionist Dynamo for this eye-catching stunt that wowed Londoners last week. The magician seemed to be floating alongside a double decker bus, leaning his arm on the roof with his feet in mid air. … [Read more...]
IBM Creates ‘Smart’ Billboards For ‘Smarter’ Campaign
Simple, clever and memorable. Ogilvy France created these wonderful dual-purpose billboards for IBM's 'Smart Ideas For Smarter Cities' campaign. Love the call-to-action messaging on each one (refer to the image captions). Don't miss the case study video at the bottom. … [Read more...]
What If Facebook Existed 100 Years Ago During World War One?
DDB Paris came up with an innovative online campaign for the Museum of the Great War in Meaux, France. They created a Facebook page that gives a first-person narrative of a character named Leon Vivien, a 29 year old school teacher drafted into the French military during World War One. Torn away from his pregnant wife he shares his experiences on this page thereby educating … [Read more...]
JWT Brazil Introduces SUPER FORMULA For Kids Fighting Cancer
The first step in the fight against cancer is believing in the cure. Based on this ideology, JWT Brazil and Warner Bros. came up with this brilliant campaign for kids at the A.C.Camargo Cancer Center in Sao Paulo. … [Read more...]
Public Loo Shocker – UK Transport Dept. Launches ‘Impactful’ Campaign
We've seen some impactful campaigns telling people not to drink and drive but this ranks right at the top in terms of shock value. Leo Burnett London has come up with a 'shocker' of a stunt for the Department for Transport as part of its THINK campaign on road safety. This hidden camera video has received over 5 million YouTube views in just 5 days! … [Read more...]
Heineken Negotiation – Convince Your Lady To Buy Ugly Stadium Seats And Win Tickets To The Game
Subscribers on our social media channels loved the Heineken interactive beer bottle innovation we shared a few days ago. Here's another super-cool campaign from the Dutch brewing company. … [Read more...]
Coke ‘Small World’ Vending Machines Bring Indians And Pakistanis Together
You don't become the most valuable brand in the world 13 times in a row for nothing. Coke is known for its simple yet powerful campaigns, true to its 'Open Happiness' brand slogan and this one's no exception. … [Read more...]
Heineken’s Launches ‘Ingite’ – It’s First Interactive Beer Bottle
Some of the coolest innovations we've seen come from beer manufacturers (remember Budweiser's Happy Hour Extender?). This time around it's Heineken that has jumped onto the digital bandwagon by adding a dash of interactive jazz to the drinking experience. … [Read more...]
Clever Marketing – Billboard Turned Into Insect Trap For Bug Spray Ad
Everyone loves spring. So do flies, mosquitoes and other annoying insects. Orphea wanted to advertise its powerful insect repellant in an effective manner and Publicis (Italy) came to the rescue. … [Read more...]
If Fonts Could Speak – Uniball’s Cool New Campaign
Ever received an appointment letter typed in Comic Sans? Or a formal dinner typed in Papyrus? Most of us have definitely come across ugly government websites, letters and documents that screw up on fonts big time. So what is it like for the reader? … [Read more...]
WiFi Poster – Movie Advertising For The SmartPhone Generation
Here's another one of those simple but effective ideas you wish you'd thought of. Based on the insight that traditional movie posters have little impact on the tech-savy generation, Cheil Worlwide created 'WiFi posters' for their client CJ Entertainment in South Korea. … [Read more...]
Durex Fundawear Lets You ‘Touch’ Your Partner Over The Internet
Long-distance lovers, your prayers have been answered. Durex has come up with an innovative new technology that'll set your long-distance love life on fire! Labeled 'Fundawear', this revolutionary wearable tech lets you 'touch' your partner over the internet via a smartphone app. … [Read more...]
A Young Mother Raps About The Challenges Of Motherhood In This Hilarious Ad From Fiat
As per market research, the Fiat 500 is adored by the majority of the female population, specially young mothers. Keeping their target audience in mind, Fiat UK launched a new commercial for the 500L, featuring a mother of three rapping about the challenges she faces on a daily basis. It's funny, insightful and has received over 4.6 million views so far. Check it out below. … [Read more...]
Microsoft Shows How Easy It Is To Use Windows, With Clever ‘Little’ Marketing Stunt
When it comes to advertising, more often than not, it's the simple ideas that make you smile. Be it a TV commercial, an outdoor promo or an interactive ad. Here's another addition to that list. … [Read more...]
Why Waste Paper On Wrapping Presents When You Can “Give Naked”?
During the holiday season, American households produce 25% more waste sending an extra 5 million tons of garbage to their landfills mostly due to wrapping paper. More than 30 million trees are cut each year to meet gift-wrapping requirements. If we all reuse paper for just 3 presents, enough paper can be saved to cover 45,000 football fields. … [Read more...]
Zero Budget Marketing – Clever Billboard Concept Turned Into Buzzing Viral Video
This is one of those zero-cost viral ideas you wish you'd thought of. Miele is a German manufacturer of high-end domestic appliances. To promote the “monster suction” of their new Miele S8 vacuum cleaner, they created an online video showing a cleverly placed billboard (digitally inserted) on top of a well-known tunnel in Slovakia. They morphed the entry of the tunnel into a … [Read more...]
Ogilvy Targets Piracy Websites To Recruit Web Designer
Based on the insight that most designers are looking for pirated alternatives to expensive design software, Ogilvy Brussels recently recruited a web designer through a piracy website. … [Read more...]
50 Years After Her Death, Marilyn Monroe Is The Face Of Chanel’s Sexy New Ad Campaign
What did Marilyn Monroe wear to bed? - With over 750,000 YouTube views in less than a week, Chanel's new commercial answers the question. The legendary bombshell is still helping Chanel make the big bucks 60 years after a Marie Claire interviewer asked her what she wore to bed, to which she promptly replied - "Chanel No.5" - an answer that established the classic … [Read more...]
Aussie Metro’s “Dumb Ways To Die” Video Gets 14 Million YouTube Views In One Week
A dark humour video from Metro Trains Melbourne is burning up the viral charts since it was uploaded last week. … [Read more...]
Hilarious ‘Buyral’ Video from Toronto Ad Agency Pokes Fun At Viral Videos
A viral video....that makes fun of viral videos...has gone viral :). Toronto ad agency john st., is known for its satirical and funny experiments. Their latest upload is this super-funny video called 'BUYRAL - Professional Clicking' which claims to have found the solution to what all marketeers want from their videos - virality. Check it out. … [Read more...]
Clever Use Of Instagram To Create ‘Recommended Food’ Menu
People love to upload pictures of their food via Instagram. Based on this insight, Comodo NYC has come up with an "Instagram Menu" that lets guests browse through photos of recommended menu items by using the #ComodoMenu hashtag. … [Read more...]
Is Red Bull’s Space Jump The Best Marketing Stunt Of All Time?
Felix Baumgartner's record shattering 24-mile (38.6 km) space jump has put the Austrian skydiver into the history books and Red Bull's Stratos event into every marketing archive on the planet. … [Read more...]
AMREF Uses Pinterest To Help 13-Year-Old African Mother Share Her Story
The African Medical Research Foundation (AMREF) along with BBH London has put Pinterest to good use by highlighting the plight of (extremely) young African mothers. … [Read more...]
This Is How The Account Guys Catch Creatives Trying To Leave Early On A Friday
If you've ever worked in the creative department of an ad agency and wanted to leave early on Friday, you'll identify with this video. … [Read more...]
The Evolution Of Digital Advertising (Infographic)
Digital advertising has changed dramatically over the last few decades. What began as simple banner ads and static web pages in the early days of the internet has evolved into a complex, multi-layered ecosystem — one that uses social media, mobile apps, video, AI, and data to reach people in smarter and more meaningful ways. Every leap in technology, from broadband to … [Read more...]
This Super Cool Video Explains Integrated Advertising Using Just One Cardboard Box
BBR Saatchi & Saatchi (Tel Aviv) has created a fantastic video that tries to make sense of the ambiguous term called 'Integrated Advertising'. The video was filmed in one shot, using one cardboard box with 30 scenes enclosed inside. The team took about 8 hours to get it right in one take, with four people operating the box. Check it out below. … [Read more...]
A Closer Look At Agency People And Their Funny Habits
People who work for creative agencies are a special breed. From copywriters and art directors to accounts and finance, each department has its own set of quirks and idiosyncrasies. Big Orange Slide has come up with an amusing infographic that examines a few of these agency 'species' and draws some arbitrary but fairly accurate conclusions. Check it out below. … [Read more...]
Brilliant QR Code Campaign Lets You Extend ‘Happy Hour’ At Pubs
For most guys, this is probably the most innovative use of QR codes ever. … [Read more...]
This Paralympics Commercial Is One Of The Most Inspiring Ads You’ve Ever Seen
Sport is the great equalizer. It recognizes no boundaries of gender, stature, or physical form. It is indifferent to your origins or the size of your bank account. Whether you run on limbs or roll on wheels, the competitive field remains open and welcoming. The only thing that sport demands is your presence and your unwavering commitment to strive for victory. It's not about … [Read more...]
Old Spice Lets You Make Music With Muscles In Brilliant Viral Campaign
Wieden+ Kennedy Portland came up with a brilliant digital campaign for Old Spice that lets you create "Muscle Music" via an interactive video featuring American actor and bodybuilder Terry Crews. The video begins with Crews shirtless in a music room wired up to a bunch of musical instruments that includes drums, guitar, saxophones, synthesizers, and a lot more. He flexes … [Read more...]
Sprite Installed A Beach Shower In The Shape Of A Giant Drink Dispenser In Rio (Video)
Talk about innovative outdoor advertising. Sprite Brazil came up with a 'Sprite Shower' in the shape of a giant drink dispenser on a Rio de Janeiro beach. Check it out in action below. … [Read more...]
You Might Not Drink And Drive After Visiting This Website
The 'Faces of Drunk Driving' campaign is an initiative by the Texas Department of Transportation, highlighting the (changed) lives of drunk driving car crash victims. … [Read more...]