During the holiday season, American households produce 25% more waste sending an extra 5 million tons of garbage to their landfills mostly due to wrapping paper. More than 30 million trees are cut each year to meet gift-wrapping requirements. If we all reuse paper for just 3 presents, enough paper can be saved to cover 45,000 football fields.
Oxfam America and agency Preston Kelly have come up with a campaign titled “Give Naked” that encourages people to use household items like newspapers, scarfs, bandanas, old boxes etc. to wrap presents. Or even better – not wrap them at all. To get the message across, Preston Kelly created this…err…different but cleverly analogous promo video. Watch below.
Will you be “giving naked” this year? Share this post and voice your views in the comments below.