WiFi Poster - Movie Advertising For The SmartPhone Generation

Here’s another one of those simple but effective ideas you wish you’d thought of. Based on the insight that traditional movie posters have little impact on the tech-savy generation, Cheil Worlwide created ‘WiFi posters’ for their client CJ Entertainment in South Korea.

They installed wireless devices behind regular posters turning them into Wifi hotspots with the film’s title fed as the name of the network. The posters were installed in popular spots around Seoul. Smartphone and tablet users within proximity were prompted to connect to the open network and were given access to HD trailers, promos, plot/cast info and ticket availability.

The benefit of this technology over traditional QR codes is that it saves the time and hassle of scanning and downloading extra apps on your device. The campaign resulted in a 28.5% increase in traffic on the film’s website. Average time on page increased by 500%.