The first step in the fight against cancer is believing in the cure. Based on this ideology, JWT Brazil and Warner Bros. came up with this brilliant campaign for kids at the A.C.Camargo Cancer Center in Sao Paulo.
They made covers for intravenous bags based on DC Comics’ Justice League characters (Superman, Batman, Wonder Woman, Green Lantern and more). They also created a special series of comic books and cartoons in which these superheroes go through experiences similar to those of kids with cancer, and recover, thanks to this “Super Formula”. The children’s ward, game hall, corridors and doors were given a new look and decorated in the same theme. A fantastic idea to help children in their fight against one of the real world’s greatest villains.