Coca-Cola Creates Personalized Billboards That Flash Your Name When You Approach

Building on Coca-Cola’s global campaign in which people could personalize their Coke bottles and cans, Tel Aviv based creative agency Gefen Team created these super-cool interactive billboards for Coca-Cola Israel.

How it works: Consumers were invited to enter their names (just once) into a location based smartphone app. The app identified the consumers as they approached the billboard and transmitted their names to it. Using geo-fence technology, whenever a consumer approached the billboard, they received a message notifying them that their name was up there!