Close your eyes. Now think back to your first desktop computer. If you heard that iconic five-note da-da-da-daa-daa, your brain probably lit up with the word "Intel." Or maybe it's that cheery ba-da-ba-ba-baa that pulls you back to a McDonald's Happy Meal after school. These aren't just sounds; they're sonic time machines. And that, in essence, is the power of audio … [Read more...]
Can You Spot The Hidden Shark In This Brilliant Movie Poster For Jaws?
In the ocean of movie posters, Andrew Swainson's rendition of "Jaws" is a deep dive into creative subtlety. The artwork intricately camouflages a great white shark in the shallows, challenging viewers to spot not only the predator but also other cleverly embedded easter eggs from the movie. While some enthusiasts revel in uncovering these hidden details, others find the visual … [Read more...]
This Joker 2 Poster Broke All Records On Twitter
A new golden age for movie poster aesthetics is here, embracing the exuberant and illustrative essence of the 1980s. This resurgence has seen the promotional material for the highly anticipated sequel to Joker draw widespread admiration from both audiences and graphic designers. Joker: Folie à Deux stars Joaquin Phoenix and Lady Gaga in the principal roles of the Joker and … [Read more...]
This Is Probably The Greatest Ad For A Men’s Grooming Product
We may be living in the golden era of below-the-waist grooming products but advertising them still requires a 'delicate and sensitive' approach (pun intended). One example of successful advertising in this category is a recent advertisement by California-based male grooming company Manscaped, that has gone viral across social media. The 30-second commercial was created by … [Read more...]
6 Graphic Design Movies Every Designer Will Love
When we're on the lookout for fresh ideas and inspiration, we usually stick to our favorite websites, blogs, and social media. But, did you know there's a whole world of inspiring movies and documentaries on the internet about all sorts of creative topics? The tricky part is to find them. Branding and design agency Web Whisperers have picked out some of the top short … [Read more...]
Australian Lamb Deserves “Ad of The Year” For This Commercial
In a stroke of advertising brilliance, Australian Lamb unites diverse generations with a witty and satirical campaign, sparking widespread conversation among all age groups. The centerpiece, a three-minute film titled ‘The Generation Gap,’ humorously delves into the timeless theme of generational differences. Set against a backdrop where Boomers, Millennials, and Gen Z … [Read more...]
Relive The Major Global Moments Of Our Lives In This Epic Video By Google That’s Been Viewed 350 Million Times
Google, in the last quarter-century, has grown beyond its origins as a simple search tool. It's woven into the fabric of our everyday life, influencing how we access and disseminate information. Whether it's for scholarly pursuits or daily curiosities, Google leads the charge, transforming both our cultural and technological realms. This evolution has brought the vast … [Read more...]
This Beautiful Chevrolet Christmas Ad Received Over 12 Million Views, With Viewers Demanding A Raise For Its Creators
Chevrolet’s holiday commercial, A Holiday to Remember, hits all the right notes—heartfelt, nostalgic, and unforgettable. Blending raw emotion with timeless themes of love, family, and memory, it beautifully captures the essence of cherished moments that resonate across generations. Spanning over five minutes, the touching narrative unfolds with a family gathering. The story … [Read more...]
This Irish Pub Created One Of The Best Christmas Ads Ever With An iPhone And £700, It Received Over 15 Million Views
A budget Christmas ad by a family-run bar in Northern Ireland went super viral, leaving the internet teary-eyed and the owners overwhelmed with the response. Charlie's Bar in Enniskillen released a 2-minute film that follows the day of an elderly gentleman walking through town alone after visiting a graveside with a bunch of flowers. He greets several people along the way, … [Read more...]
Brilliant Ads By Fiverr Show AI As A Tool To Grow Your Career, Not To Steal Your Job
In a time where creatives across the globe are lamenting about the negative impact of AI, Fiverr has come up with an interesting campaign titled "Power of Humanity" that recognizes AI as a powerful tool, and focuses on the essential role of humans to create truly inspiring work. The campaign consists of print and OOH ads created by Fiverr's in-house creative team using … [Read more...]
Someone Has Stolen Luxury Items Of Famous Brands In This Clever Netflix Marketing Campaign
Lupin is a popular French mystery thriller on Netflix about Assane Diop, a mastermind thief played by Omar Sy. To promote the third and final season of the show, agency Jellyfish France has come up with an ingenious print and outdoor campaign that features posters in the style of famous luxury brands such as Rolex, Hermes, Tiffany & Co., and Celine. The plot twist is … [Read more...]
Nike’s New Ad Is An Editing Marvel That Reminds Us Of The Unifying Power Of Sport
Nike has come up with an exceptional ad that highlights the power of sport and its ability to unite us, especially in these trying times. Titled "You Can't Stop Us", the 90-second spot features a split-screen format in which different sports clips are playing simultaneously on the left and the right of the screen. The beauty of the film is that the clips have been edited in … [Read more...]
Top 10 Netflix Documentaries For Graphic Designers
When we're looking for creative ideas and inspiration, we usually browse our favourite websites, blogs, and social media channels. But did you know that Netflix is packed with inspiring documentaries on all kinds of creative topics? The only challenge is finding them. Creative Bloq, InVision, and we at Digital Synopsis have shortlisted some of the best Netflix documentaries … [Read more...]
Designer Who Created Iconic Movie Posters Shares The Secrets Behind Hollywood Poster Designs
James Verdesoto, known for designing some of Hollywood’s most recognizable movie posters, understands how visuals shape audience perception. His work demonstrates how color and composition influence expectations before a film even begins. If you’ve ever been drawn to the posters for Pulp Fiction, Ocean’s Eleven, Training Day, or Girl, Interrupted, you’ve already seen … [Read more...]
“Miss The Start, Miss The Story” – Clever Ads By Sky TV Promote Its Restart Movie Feature
Most people in Germany watch linear TV instead of on-demand TV, because they don't like to spend too much time choosing what movie to watch. They tend to just turn on the television and watch what's running. Sky offers movies on-demand, and also on linear channels. The restart function from Sky Q let's you watch movies on linear TV from the start, by accessing the same movie … [Read more...]
15 Brilliant Art Tributes To The MARVELous Stan Lee
Stan Lee, the legendary writer, editor and publisher of Marvel Comics, passed away on November 12, 2018 in Los Angeles, California. He was 95. In collaboration with artists Jack Kirby and Steve Ditko, Lee co-created iconic superhero characters like Spider-Man, the Hulk, the X-Men, the Fantastic Four, Doctor Strange, Black Panther, and Daredevil. He also co-created the … [Read more...]
Watch This 6-Second Ad From ‘The Nun’ That YouTube Removed For Being Too Scary
You must have come across those jump-scare videos that look unassuming at first, and then suddenly a scary face appears from nowhere and leaves you startled. Well, the marketing team of Warner Bros.' THE NUN came up with a similar pre-roll ad for YouTube, which apparently shocked viewers to the extent that YouTube had to take it down. The clip begins with an iPhone volume … [Read more...]
10 Best Uses Of Color In Movies
Right from the first scene, color sets the mood and tone of a film before any of the actors have uttered a word. Since the dawn of colored cinema, filmmakers have used color to convey drama and emotion in storytelling. Visual-minded directors and cinematographers have created color palettes almost as memorable as the films themselves. The Wachowskis used a green color … [Read more...]
Clever Ads For In-Flight Entertainment Use Parts Of An Airplane To Represent Famous Movies
McCann Lima has come up with an excellent print + outdoor campaign to promote LATAM Airlines' inflight entertainment system. The 6-ad series shows illustrations of different parts of an airplane cleverly designed to represent a famous film. For example, the first ad features a black and grey illustration of an airplane turbofan engine that resembles the famous gun barrel … [Read more...]
5 True Stories Behind Famous Hollywood Studio Logos
Before the opening credits of a film, there is usually a short animation of the logo of the film studio (also known as production logo). Some famous examples include DreamWorks, Paramount, Columbia, MGM, and Disney. You must have seen the logos of these major film studios many times, but have you ever wondered about the story behind them? For example, why does the DreamWorks … [Read more...]
New Oscar Envelopes Have Huge Fonts To Avoid Last Year’s Design Fail
The most cringeworthy part of last year's Academy Awards was when Warren Beatty and Faye Dunaway announced the wrong winner for Best Picture. It wasn't their fault, someone backstage gave Beatty the envelope for Best Actress in a Leading Role (Emma Stone, La La Land) instead of the envelope for Best Picture (Moonlight). … [Read more...]
Cheap A.I. Removes Superman’s Moustache Better Than Warner Bros’ $25 Million Job
If you've watched the Justice League movie, you'll remember how Superman's face looked like a potato sack in some scenes. That's because Warner Bros. did a shoddy job of removing Henry Cavill's moustache digitally and they reportedly spent $25 million on the CGI. Cavill couldn't shave it off due to contract obligations with Paramount's Mission Impossible: 6. Now, the Deep … [Read more...]
Magazine’s Epic Photoshop Fail Leaves Oprah Winfrey With 3 Hands, Reese Witherspoon With 3 Legs
From acting, directing, and producing, to running companies and businesses - how do Hollywood A-listers Oprah Winfrey and Reese Witherspoon manage to play so many different professional roles? How are they able to multitask and get so much done in 24 hours? Turns out that, unlike the rest of us mere mortals, Oprah and Reese are gifted with an extra set of limbs. Vanity Fair … [Read more...]
Amazing Typographic Portraits Of Celebrities Made Using Their Movie Titles And Lyrics
Sean Williams is a Canadian illustrator and creative director known for his typographic portraits of musicians, actors, and pop culture influencers. Each type design is hand illustrated and uses text from the celebrity's movie titles, song lyrics, or famous quotes, to create a recognizable face of that person. The list includes Audrey Hepburn, Beyonce, Bob Marley, Elvis, … [Read more...]
What Hollywood Movies Look Like Without Visual Effects
In the old days, what you would see on a movie set would pretty much be what you saw in the final movie. With modern technology giving us the capability of computer generated imagery (CGI), all you need is a green screen and a couple of props. Because of this, movie sets nowadays look completely different to what you see in the final movie. Fame Focus has come up with a … [Read more...]
If Game Of Thrones Characters Worked In A Creative Agency, This Is What They Would Do
Indian digital agency Chimp&z has come up with a series of images titled "Game of Agencies" that imagines Game of Thrones characters as advertising professionals. The project draws parallels between the characters of Westeros and the ‘characters’ we find in every creative agency. … [Read more...]
How Filmmakers Use Colors To Set The Mood Of A Film
In filmmaking, color is used to set the tone of a scene before any of the actors have even uttered a word. Red is used to denote passion, danger or power. Pink signifies innocence, femininity and beauty. Yellow is associated with joy, naivety and insanity. Blue symbolizes isolation, passivity and calmness. … [Read more...]
45 Clever Alternative Posters Of Famous Films
Sydney-based graphic designer Peter Majarich has successfully completed a 365-day creative challenge to design a movie poster every day for a year. The project, titled A Movie Poster A Day, aimed to provide an alternate take on the existing poster for each film. Majarich used storylines and elements from the films to create these clever, minimalist posters and kudos to him … [Read more...]
How Filmmakers Use Shapes And Geometry In Movies To Trigger Your Emotions
The brain gives abstract meaning to many different shapes in a consistent way and filmmakers use this phenomenon to tell their story. In animation, for example, evil characters have sharper features, pointy noses and long curly fingers. The lovable characters are designed soft and round. … [Read more...]
Ad Student Replaces Brand Taglines With Book And Movie Titles
Andrea Erali, an Art Direction intern at Saatchi & Saatchi New York, has found a creative way to blend his love for books, movies, and advertising. In a fun personal project, he swaps well-known brand taglines with book and movie titles that perfectly capture the brand’s essence. The result is a clever mix of humor and insight, showing how pop culture and marketing … [Read more...]
25 GIFs That Show What Don Draper And Mad Men Would Be Like In Today’s Ad World
Mad Men Integrated is a hilarious GIF series by New-York based copywriter James Connolly that shows what Don Draper and his crew of the ’60s would be like in today’s jargon-heavy digital advertising world. Draper would pitch Snapchat campaigns to clients. Peggy would write banner copy and come up with emoji ideas. Pete would present tweet graphs and Lane would, of course, … [Read more...]
16 Clever Typographic Movie Titles
Istanbul-based digital creative Ali Erkurt has created a series of typographic movie titles that subtly hint at the plot or the central elements of the films. So, the 'w' in Jaws looks like the teeth of a shark, the 'i' in Matrix is replaced with the number 1 (the chosen one), the 'o' in Indiana Jones looks like his whip, and so on. Check them out below. … [Read more...]
Color Palettes From Famous Movies Show How Colors Set The Mood Of A Film
Color sets the tone and mood of a film before any of the actors have even uttered a word. Directors Lilly and Lana Wachowski used a green tint in The Matrix (1999) to create a mood palette that was suggestive of the early monochrome computer monitors. Yellow was used in Kill Bill (2003) to depict Uma Thurman’s character’s madness and instability. Romantic comedies use pastel … [Read more...]
If Disney Girls Were Real, This Is What They Would Look Like
Using photo compositing and digital painting techniques, Finnish graphic designer Jirka Väätäinen creates "real life" versions of famous Disney girls like Princess Jasmine, Ariel, Cinderella, Pocahontas and more. Jirka (pronounced Yirka) is a BA (Hons) graduate from the Arts University College at Bournemouth and has worked at numerous ad agencies. His Disney princess project is … [Read more...]
Turn Your Phone Into A Lightsaber With This Mind-Blowing Google Chrome Experiment
Google, in collaboration with Disney, has come up with an epic Chrome Experiment to promote the latest Star Wars movie The Force Awakens. The company launched Lightsaber Escape, a website that lets you use your smartphone as a lightsaber so you can battle Stormtroopers in your computer's browser. It's a cool, engaging experience, even if you aren't a Star Wars fan. Just follow … [Read more...]