You must have come across those jump-scare videos that look unassuming at first, and then suddenly a scary face appears from nowhere and leaves you startled. Well, the marketing team of Warner Bros.’ THE NUN came up with a similar pre-roll ad for YouTube, which apparently shocked viewers to the extent that YouTube had to take it down.
The clip begins with an iPhone volume bar decreasing on its own, all the way down to mute. The viewer gets tricked into believing that their device is on silent, and they turn up the volume. After 4 seconds, ‘Valak the Demon Nun’ flashes on the screen with a loud, horrific scream. Watch below.
The ad was displayed before videos that were totally unrelated to horror, and it did not include a ‘skip’ button, forcing viewers to sit through the entire clip. A tweet by @bbydvas warning viewers about the ad went viral with over 140,000 retweets. The YouTube team responded that the ad was in violation of their shocking content policy and took it down.
WARNING! If you see an ad on youtube with the volume sign ???????????? being turned down and nothing else, ITS A JUMPSCARE for the new NUN movie coming out. i advise you look away and/or turn down the volume if you have anxiety or just straight up hate jumpscares, pls rt to save a life
— apple ???? (@bbydvas) August 12, 2018
Appreciate you bringing this to our attention! This ad violates our shocking content policy and it's no longer running as an ad. More info here: https://t.co/dOUocjUevh
— Team YouTube (@TeamYouTube) August 14, 2018
this youtube ad for the nun almost gave me a heart attack
please turn down your volume or simply look away if ever this random ad pops up because it’s a jump scare ????
you could just promote the movie without harming anyone @ wb pic.twitter.com/knvkwOQmDZ
— jay (@rendezwolves) August 13, 2018
I really don't wanna use an adblocker for youtube because I know I support my favorite youtubers with the ads. But since I'm really not good with horror movies, bc they cause me sleepless nights, I see myself forced to use one until YouTube takes down that The Nun jumpscare ad.
— ~ Julia ~ (@RawSammy) August 12, 2018
It's like 5 seconds so no
it's kinda evil
— No-Talent Punk with Axe to Grind (@Fire_Badger) August 14, 2018
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