James Verdesoto is an artist and creative director who has designed iconic posters for movies such as Pulp Fiction, Ocean’s Eleven, Training Day, Girl, Interrupted, and more.
In this video for Vanity Fair, Verdesoto explains the role of color psychology and trends in movie poster design. He discusses the use of certain colors and palettes in specific genres, with relevant examples and references. Watch below.
Color Psychology In Movie Poster Design
00:11 – Red & White
01:47 – Blue
03:51 – Yellow
05:56 – Black, White & Orange
07:56 – Blue & Orange
Marvel Movie Posters, Explained
00:13 – The language of movie posters
01:26 – New takes on traditional designs
02:39 – Spider-Man: Homecoming
04:02 – Captain Marvel
05:10 – Captain America
06:02 – Marvel embraces the power of its brand
07:24 – Avengers: Infinity War
08:13 – The graphic holding device
09:12 – Thor: Ragnarok
09:44 – Ant-Man and the Wasp
10:12 – Taking a genre approach
11:41 – Captain America: The Winter Soldier
13:13 – Guardians of the Galaxy Vol.2
13:58 – The use of black space
14:57 – Iron Man 2
16:02 – Introducing romance
17:18 – Selling the character instead of the star
Movie Poster Remakes vs. Originals, Explained
00:11 – The influence of Saul Bass – Ocean’s 11 (1960)
00:34 – Ocean’s 11 (2001 Remake)
01:20 – Beyond A Reasonable Doubt (1956)
02:07 – Beyond A Reasonable Doubt (2009)
03:19 – A Star Is Born (1937)
03:49 – A Star Is Born (1954)
05:31 – A Star Is Born (2018)
06:24 – Godzilla (1954)
06:59 – Godzilla (1998)
09:00 – Emphasizing expression over advertising – Suspiria (1977)
09:44 – Suspiria (2018)
Which is your favourite movie poster? Share this post with a designer friend and voice your views in the comments below.