Clever Ads For In-Flight Entertainment Use Parts Of An Airplane To Represent Famous Movies

McCann Lima has come up with an excellent print + outdoor campaign to promote LATAM Airlines’ inflight entertainment system. The 6-ad series shows illustrations of different parts of an airplane cleverly designed to represent a famous film.

For example, the first ad features a black and grey illustration of an airplane turbofan engine that resembles the famous gun barrel sequence from James Bond movies.

The second ad features a top view illustration of the exterior of a cockpit against a blue background, which makes it look like the movie poster for Jaws. The third ad is a yellow illustration of a plane window with a black horizontal line running across, which resembles a one-eyed Minion. The tagline in all 6 ads reads, “More than 100 movies on board with LATAM entertainment.” Check out the campaign below.

1. 007

2. Jaws

3. Minions

4. Magneto

5. Kill Bill

6. Wonderland

CREDITS
Advertising Agency: McCann Lima, Peru
Executive Creative Directors: Mauricio Fernandez, Christian Cadwell
Creative Directors: Camilo Astogar
Art Directors: Joe Almeida, Max Urbina, Orlando Aguilar
Copywriter: Jefferson Alvarez
CGI & Retouch: Pedro Sotelo
Serigraphy: MONKY
Photographer: Alex Freundt

Clever concept, brilliant art direction. Share this post and voice your views in the comments below.