McCann Lima has come up with an excellent print + outdoor campaign to promote LATAM Airlines’ inflight entertainment system. The 6-ad series shows illustrations of different parts of an airplane cleverly designed to represent a famous film.
For example, the first ad features a black and grey illustration of an airplane turbofan engine that resembles the famous gun barrel sequence from James Bond movies.
The second ad features a top view illustration of the exterior of a cockpit against a blue background, which makes it look like the movie poster for Jaws. The third ad is a yellow illustration of a plane window with a black horizontal line running across, which resembles a one-eyed Minion. The tagline in all 6 ads reads, “More than 100 movies on board with LATAM entertainment.” Check out the campaign below.
5. Kill Bill
Advertising Agency: McCann Lima, Peru
Executive Creative Directors: Mauricio Fernandez, Christian Cadwell
Creative Directors: Camilo Astogar
Art Directors: Joe Almeida, Max Urbina, Orlando Aguilar
Copywriter: Jefferson Alvarez
CGI & Retouch: Pedro Sotelo
Photographer: Alex Freundt
Clever concept, brilliant art direction. Share this post and voice your views in the comments below.